Area Manager

Position Overview:

We are looking for an experienced Area Manager to oversee and drive the performance of multiple retail stores in Johor Bahru. The role is responsible for achieving sales targets, managing store operations, developing store teams, and ensuring consistent customer experience and brand standards across all assigned outlets.

Key Responsibilities:

1. Sales & Business Performance

·       Drive sales, revenue and profitability across assigned stores.

·       Monitor store performance and implement action plans to achieve business targets.

·       Analyse sales trends, KPIs and store performance to identify opportunities for improvement.

·       Drive promotional campaigns and commercial initiatives to maximise sales.

2. Retail Operations

·       Oversee daily operations of multiple stores and ensure compliance with company policies and SOPs.

·       Ensure stores maintain high standards of visual merchandising, cleanliness, product presentation and customer experience.

·       Conduct regular store visits and operational audits.

·       Manage inventory, stock availability and minimise stock loss/shrinkage.

3. People Management

·       Lead, coach and motivate Store Managers and retail teams to achieve business objectives.

·       Monitor manpower planning, productivity, attendance and staff performance.

·       Identify training and development needs and support team capability building.

·       Assist in recruitment and retention of retail talent.

4. Customer Experience & Brand Standards

·       Ensure consistent customer service and brand standards across all stores.

·       Monitor customer feedback and implement improvements where required.

·       Act as a role model in delivering excellent customer engagement and service.

5. Reporting & Continuous Improvement

·       Prepare regular sales and operational reports for management.

·       Identify operational gaps and recommend improvements.

·       Work closely with Head Office departments including HR, Marketing, Finance and Supply Chain to support business objectives.

Requirements:

·       Diploma/Degree in Business, Retail Management, Marketing or related field.

·       Minimum 3–5 years of retail management experience, preferably managing multiple outlets.

·       Strong sales, commercial and people management skills.

·       Experience in beauty, cosmetics, skincare, wellness or lifestyle retail will be an added advantage.

·       Strong communication, leadership and problem-solving skills.

·       Willing to travel between assigned stores in Melaka / Southern Region.

·       Target-driven, proactive and customer-focused.

Skills & Competencies:

·       Strong leadership and people management skills

·       Excellent sales and commercial acumen

·       Strong retail operations knowledge

·       Proven ability to manage multiple outlets/stores

·       Target-driven with strong KPI and performance management skills

·       Excellent communication and interpersonal skills

·       Strong coaching and team development capabilities

·       Good problem-solving and decision-making skills

·       Strong customer service and customer experience mindset

·       Ability to analyse sales data and performance reports

·       Good planning, organising and time management skills

·       Adaptable, proactive and able to work in a fast-paced retail environment

·       Strong negotiation and influencing skills

·       Proficient in Microsoft Office / retail management systems