Area Manager-Opts

1. To review, strategise and make an action plan for achieving targets.
2. The targets should be divided into 4 weeks and 31 days and should be salesman wise and product wise for Frames/ Sunglasses/ Lenses. All sales team should be aware of his daily targets.
3. To ensure that the set sales achievement figures of the assigned stores are met and improved.
4. To monitor non conversion customer data and arrange for required brands as required.
5. To ensure proper escorting happening at clinical counters.
6. To implement the individual sales targets for each salesman and optometrist for each month/quarter after discussion with RM/Director.
7. To monitor the daily sales performance of each stores and report to RM.
8. To conduct formal meeting with all the store managers on weekly basis and the minutes of the meeting to documented and reported to the RM.
9. To have informal meetings and with the sales team of all stores.
10. To follow strictly the inventory budgets and guidelines given by the RM
11. To ensure that all stocks required by stores are made available in time & in right quantity.
12. To be present in one of the stores everyday during peak evening time and rotate the timings so as to make surprise visits to other stores.
13. To check for any customer complaints/ trouble shooting/delay in Jobs flow so as to take appropriate action to solve the problem keeping the RM informed.
14. To ensure that the display and merchandising/stock is present at the stores and is in accordance with the planning for that store.
15. To maintain a brand /frame type tracking system for all frames, sunglasses & Contact lens.
16. To ensure Frames/SGS are made available and displayed as per the planogram/ format. To ensure Strict implementation at all stores.
17. To conduct the customer flow within the stores in case of high customer flow stores so that all customers are being attended to promptly.

Marketing Objectives

1. To assist the RM/director in preparation of Regional marketing Plans.
2. To be actively involved in implementation of all marketing activities. Also take initiative to make the sales team more participative.
3. To make continuous suggestions/ recommendations to the RM on the necessary actions required to achieve the objective of the stores.
4. To generate more footfalls the AM should plan, recommend and conduct in-store activities both city centric and store centric.
5. To increase the walk-ins coordinate with sales development manager utilize his services for joint promotional activities, tie ups with big retailers, banks, BPO/ Call Centres etc.
6. To conduct frequent screening programs depending on the store area profile.