Area Manager (Retail Operation)

About the role

This role involves overseeing and coordinating operational activities across multiple stores in a region, with responsibility for achieving sales targets, profit margins, transaction volumes, and basket sizes. The position requires developing strategic and tactical plans to enhance performance, managing staff development through training, monitoring market trends and competitor activities, controlling operational costs and inventory, maintaining customer service standards, and identifying areas for improvement.

Key responsibilities

• Oversee and coordinate operational activities across all stores in the region
• Control and achieve sales targets, profit, margin, transaction, basket size and UPT across all stores
• Develop strategic and tactical plans to improve performance and achieve company targets
• Support development of store team skills and capabilities through training and development
• Report business performance regularly to senior management
• Monitor market trends, competitor activities, and other data to make strategic decisions
• Control operational costs and inventory across all stores to ensure profitability
• Ensure merchandise inventory is sufficient across all stores and distribute stock according to store needs and capacity
• Maintain customer service standards across all stores
• Coordinate with other departments to provide support to stores

About you

• Minimum S1 education, preferably in business administration or management
• 5 years of experience in retail with minimum 2–3 years in Area Manager position or equivalent
• Strong leadership and ability to influence
• Good communication and negotiation skills
• Good analytical capability
• Orientation towards sales, customer experience, operational excellence, and profitability
• Understanding of merchandising basics, stock management, loss prevention, visual merchandising and human resource management