Area Manager - Visual Merchandiser

Job Purpose The Area Visual Merchandiser (AVM) will be responsible for ensuring 100% Visual Merchandising compliance across all assigned stores. The role involves maintaining brand presentation standards, executing go-to-market (GTM) campaigns, training store teams on VM guidelines, and driving consistency across the retail network to enhance consumer experience and sales conversion.

Key Responsibilities

• Conduct regular store audits to ensure 100% adherence to VM guidelines and brand standards.
• Identify deviations and work closely with store teams to implement corrective actions.
• Share detailed audit reports with the Regional VM Manager and ensure timely closure of gaps.
• Execute all Go-To-Market and brand activation elements as per guidelines within stipulated timelines.
• Coordinate with brand teams and vendors for smooth and timely rollouts.
• Ensure quality control of all VM materials (danglers, shelf strips, standees, posters, etc.).
• Maintain an updated asset report for all stores within the territory.
• Monitor asset conditions, ensure periodic maintenance, and initiate replacements when required.
• Conduct VM training sessions for store staff on brand standards, seasonal guidelines, and planogram compliance.
• Build strong VM understanding among store teams to ensure daily upkeep and readiness.
• Ensure all stores implement the latest planograms accurately and within deadlines.
• Work closely with category teams to optimize space allocation based on performance and visibility.
• Plan and execute thematic VM displays for key retail seasons such as Karwa Chauth, Durga Pujo, Navratri, Diwali, etc.
• Ensure timely implementation of décor, communication elements, and campaign collaterals across all stores.
• Travel extensively across assigned stores for audits, training, and campaign checks.
• Liaise with cross-functional teams — Store Operations, Marketing, and Procurement — for seamless coordination.

Qualifications & Experience

• Graduate / Postgraduate in Visual Merchandising, Retail Management, or Design.
• 2–5 years of experience in Visual Merchandising within a retail or FMCG environment.
• Strong understanding of retail display principles, planogram execution, and brand presentation.
• Excellent communication, training, and coordination skills.
• Willingness to travel extensively across the region.

Key Competencies

• Eye for detail and aesthetic sense
• Strong organizational and multitasking ability
• Proactive and result-oriented approach
• Vendor coordination and cost-awareness
• Training and people management skills