Area Operations Manager

Who is an Area Operations Manager for Lenskart?

For us the Area Operations Manager is one of the most critical roles as the profile has a direct impact and

connect with the employees at store level who are in turn responsible for revenue generation and

providing the best customer service to our Lenskart customers. For us the Area Operations Managers are

the facilitators of growth, driving NPS at the assigned stores by engaging in the best customer service at

the stores, developing people, regular coaching and mentoring our people to do better at store level. We

hire young, energetic, strong communicators and pragmatic leaders with strong inclination towards

customer servicing and sales, who can lead their team to achieve the numbers and the overall

organizational objectives.

Profile Summary

Our Area Operations Manager is responsible for developing and expanding the business in the respective

area and managing the store operations across the respective area thereby increasing the customer

experience.

Key Responsibilities

Driving Sales and Customer Service

a. Driving and ensuring to meet or exceed the sales plan of the respective territory monthly/

quarterly and annually

b. Driving and focusing on providing the customer services thereby increasing the Net Promoter

Score (NPS) for the store

c. Drive culture of high sales performance expectations, i.e. SALES Leadership

d. Motivates and inspires field team to drive for results.

e. Review financial performance at regional level to identify improvement opportunities.

f. Serve as critical strategy planning link between Corporate and the field organization.

g. Translate corporate goals including financial returns, sales growth and market share, into

business plans.

h. Assess field capability and establish performance priorities at group level.

Manpower Planning & People Development

a. Working with the HR team and the Store Manager in ensuring staffing levels are adequate to

effectively operate the store

b. Direct responsibility for professional development of Lenskart Associates

c. Assess and prioritize advanced management skill gaps including those related to

design and implementation of business plans, forecasts, financial analysis,

associate development and communication.

d. Conduct two-way, formal and informal performance evaluations of Lenskart Associates which

review professional development needs and accomplishments as well as overall achievement

of management objectives

e. Responsible for establishing a culture that embraces diversity and maximizes the learnings from

a diverse team.

f. Overall responsibility for associate development

Managing P&L of the Assigned Stores

a. Responsible for managing and maintaining territory and store budgets to ensure profitability at

store as well as territory level

b. Managing the top and bottom line effectively of the assigned territory and stores

c. Responsible for reducing shrinkage

d. Managing the productivity of the staff

e. Using cost effective methods to ensure productivity of the respective territory

Managing and Maintaining High Standards of Retail Operations

a. Regular Store Visits to:

• Audit stores
• Coaching the Store Managers
• Motivate staff through sales discussions