Area Sales Coordinator

About the role

The Area Sales Coordinator – South Luzon is responsible for overseeing sales operations, sales productivity, merchandising execution, and team performance across the assigned territories. This role involves supervising and coaching Trade Associates and Merchandisers, conducting regular store visits, monitoring sales targets, ensuring merchandising compliance, and implementing company sales strategies and promotional activities. The position plays a key role in driving area sell-out performance, strengthening in-store execution, and ensuring that sales teams consistently meet company standards and business objectives.

Key responsibilities

• Lead, supervise, and monitor the performance of Trade Associates and Merchandisers across the South Luzon area
• Conduct regular store visits to assess team productivity, sales execution, merchandising standards, and compliance with company policies
• Provide coaching, training, and guidance to improve individual and team performance
• Monitor daily sales performance and ensure achievement of monthly sales targets per store and across the assigned area
• Track sales productivity, sell-out performance, and key performance indicators (KPIs) of Trade Associates and Merchandisers
• Identify sales gaps, business opportunities, and underperforming stores, and develop action plans to improve results
• Conduct regular store visits and audits to ensure compliance with merchandising standards, product visibility, planograms, pricing, and promotional displays
• Monitor inventory levels and product movement to ensure adequate stock availability and minimize out-of-stock situations
• Prepare and submit accurate daily, weekly, and monthly sales and productivity reports
• Support the planning and execution of store-level promotions, product demonstrations, and other sales-generating activities

About you

• Bachelor's degree in Business Administration, Marketing, Sales, or a related field
• At least 2 years of relevant experience in retail operations, merchandising, sales coordination, field sales, or a similar supervisory role
• Experience in supervising, coaching, or training Trade Associates, Merchandisers, or other field personnel
• Strong leadership, communication, coaching, and team management skills
• Proven ability to monitor sales performance, analyze KPIs, and drive target achievement
• Proficient in Microsoft Office applications, particularly Excel, Word, and PowerPoint
• Highly organized, detail-oriented, proactive, results-driven, and adaptable to changing business needs
• Ability to work under pressure, manage multiple priorities, and meet deadlines
• Willingness to travel extensively within the assigned South Luzon territories, including Laguna, Batangas, Quezon, Bicol, Palawan, and Mindoro