Area Sales Executive

Sales & Distribution Management

• Achieve assigned sales, distribution, and collection targets within the designated territory.
• Ensure the effective distribution of the full range of company products to all assigned outlets.
• Identify and develop new business opportunities and potential customers to expand market coverage.
• Monitor sales performance and implement corrective actions to maximize revenue growth.
• Minimize product returns through effective stock management and market planning.

Team Leadership & Supervision

• Assist in coaching, training, motivating, and developing Territory Sales Representatives (TSR), Territory Sales Supervisors (TSS), and other sales support personnel.
• Monitor and evaluate staff performance to ensure productivity and target achievement.
• Promote discipline, teamwork, and adherence to company standards among team members.
• Ensure timely submission of reports and documentation by subordinates.

Merchandising & Trade Execution

• Ensure proper product visibility, display placement, and merchandising standards at all customer outlets.
• Coordinate and execute trade promotions, sales campaigns, and marketing activities effectively.
• Monitor the utilization and effectiveness of Point-of-Sale Materials (POSM) and display stands.
• Evaluate display rental investments and recommend improvements to maximize return on investment.

Customer Relationship Management

• Build and maintain strong, professional relationships with customers, dealers, and key business partners.
• Address customer concerns promptly and ensure high levels of customer satisfaction.
• Conduct regular market visits to strengthen customer engagement and identify emerging opportunities.

Market Intelligence & Business Development

• Gather and provide accurate market feedback, including competitor activities, pricing trends, product performance, and customer insights.
• Identify sales growth opportunities and recommend suitable strategies to management.
• Monitor market developments and provide timely updates to support business decision-making.

Inventory & Quality Control

• Ensure high standards of stock hygiene and product handling at outlets.
• Monitor inventory levels to avoid out-of-stock situations.
• Ensure no expired, damaged, or non-compliant products are displayed or sold in the market.
• Work closely with relevant departments to resolve stock-related issues.

Fleet & Operational Management

• Monitor and ensure the proper utilization, maintenance, and operational readiness of company vans and trucks.
• Report vehicle issues promptly and coordinate with relevant departments for resolution.
• Ensure compliance with transportation and delivery procedures.

Compliance & Governance

• Adhere to all Company policies, procedures, and Standard Operating Procedures (SOPs).
• Ensure compliance with sales, distribution, safety, and operational guidelines.
• Maintain accurate records and reports as required by management.

Location: Ipoh & Teluk Intan