Area Sales Executive

Role & Responsibilities

• Drive field sales for Cha Cha Boocha across Delhi NCR.
• Identify and onboard new customers across gyms, fitness centres, cafs, health cafs, yoga/Pilates studios, wellness centres, sports academies and premium retail outlets.
• Visit potential customers regularly, conduct product presentations and sampling, and convert leads into orders.
• Build strong relationships with gym owners, caf owners, trainers, nutritionists, retailers and other decision-makers.
• Develop assigned territories and continuously increase the number of active outlets.
• Follow up with existing customers to generate repeat orders and maintain product availability.
• Participate in fitness events, wellness events, exhibitions and brand activation activities.
• Track daily visits, leads, conversions, sales and collections.
• Provide regular market feedback on competitors, pricing, customer requirements and new business opportunities.
• Take ownership of achieving monthly sales and new-outlet targets.

Preferred Candidate Profile

• 25 years of field sales/business development experience.
• Experience in FMCG, health & wellness, functional beverages, sports nutrition, supplements, healthy foods, gyms/fitness or HoReCa preferred.
• Existing network with gyms, cafs, wellness centres, fitness studios or premium retailers will be an advantage.
• Strong new-business-development or “hunter” mindset with the confidence to approach new customers independently.
• Good communication, presentation, negotiation and relationship-building skills.
• Comfortable spending a significant part of the working day in the field.
• Target-oriented, energetic and self-motivated.
• Good communication skills in Hindi and English.
• Should be interested in building a long-term career with a growing consumer wellness brand.

Perks & Benefits

• Competitive fixed salary + attractive performance-based incentives.
• Local travel/conveyance allowance as per company policy.
• Incentives linked to new outlet acquisition, sales achievement and repeat business.
• Direct opportunity to work closely with the management/founding team.
• High level of ownership and independence in developing the assigned market.
• Fast career-growth opportunity as the company expands.
• Opportunity to progress toward Area Sales Manager / Regional Sales Manager roles based on performance.
• Be part of an early-stage, growing wellness and functional beverage brand.

Perks and benefits

Annual bonus