Area Sales Executive

An Area Sales Executive (ASE) for Water Heaters is a highly specialized channel sales role, as the product category is highly seasonal and depends on strong relationships with electrical, sanitaryware, and plumbing networks.Below is the refined job description focusing strictly on the water heater category (Instant, Storage).Job SummaryThe Area Sales Executive is responsible for driving sales volume, expanding the dealer network, and capturing market share for our water heater portfolio. This role requires managing a two-tier distribution model (Distributor ➔ Retailer), managing seasonal demand fluctuations, and driving brand recommendation through plumber and contractor networks.Key Responsibilities1. Sales Target & Seasonal Planning

• Achieve primary and secondary sales targets for all water heater variants (Instant, Storage)
• Execute pre-season booking plans to pump stock into the market ahead of the peak winter sales curve.
• Implement trade schemes, dealer incentives, and consumer promotional offers effectively.

2. Channel Expansion & Management

• Appoint and manage distributors to ensure optimum stock holding, smooth billing, and timely market replenishment.
• Expand retail reach by onboarding new electrical retail stores, sanitaryware counters, hardware shops, and appliance showrooms.
• Monitor distributor ROI, credit limits, and ensure swift settlement of market claims.

3. Influencer & Market Activation

• Build a strong network of local influencers, specifically plumbers, electricians, and small-scale contractors, to drive secondary pull.
• Organize market activations, including plumber meets, counter-level demonstration days, and canopy activities.
• Ensure high brand visibility through prominent in-store product displays, dummy placements, and point-of-sale merchandise (POSM).

4. Market Intelligence & Service Liaison

• Track competitor activities, monitoring rival pricing, warranty extensions, and dealer payout structures.
• Liaise with the customer service/installation team to ensure quick turnaround times for geyser installations and repairs, which directly impacts dealer confidence.

Qualifications & Requirements

• Education: Bachelor’s degree in any stream (Business, Commerce, or Marketing). A technical diploma or background in Electrical/Mechanical concepts is a plus.
• Key Skills:
• Deep understanding of traditional trade distribution and retail dynamics.
• Existing relationships with the electrical and building material dealer network in the assigned territory.
• Ability to explain technical product USPs (e.g., inner tank glass-lining, heating elements, star ratings).
• Logistics: Must own a two-wheeler and possess a valid driver’s license for daily field travel.

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person