Area Sales Manager (ASM)

Job Title: Area Sales Manager

Purpose of the Role

The ASM owns institutional sales for Schoolympiad within an assigned state - building a pipeline of schools, running
the sales cycle from first meeting to signed partnership, and handing off a healthy account to the onboarding team. The
role is quota-carrying: minimum 15 school closures within the first performance year.

Key Responsibilities
u25cfGenerate and qualify leads across CBSE, ICSE and premium private schools (Grades 6-10) in the assigned
territory.
u25cfMeet Principals, Directors, Trustees and academic decision-makers to present the Schoolympiad programme.
u25cfConduct product demonstrations.
u25cfPrepare and negotiate commercial proposals; close school partnership agreements.
u25cfMaintain an accurate, up-to-date pipeline in the CRM and report weekly against KPIs.
u25cfCoordinate with the onboarding team to ensure a smooth handover of signed schools.
u25cfAchieve the given target within the given timeline.

Eligibility Criteria
u25cf3-7 years of demonstrable B2B / B2G / institutional sales experience, with a closure track record.
u25cfPrior experience selling into schools, colleges, or educational institutions strongly preferred.
u25cfWillingness to travel extensively within the assigned state (field-first role).
u25cfTwo-wheeler / own conveyance preferred for last-mile school visits.

Core Skills
u25cfConsultative, relationship-led selling - not target-chasing alone.
u25cfStrong presentation and product-demo delivery.
u25cfNegotiation and objection handling with senior academic stakeholders.
u25cfCRM discipline and pipeline hygiene.
u25cfLocal language fluency for the assigned state, plus working English/Hindi.

Key Performance Indicators (KPIs)
u25cfLeads generated Meetings with decision-makers Product demonstrations
u25cfProposals shared Conversion rate School closures
u25cfRevenue booked Collections Customer satisfaction post-onboarding

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