Area Sales Manager (ASM)

Job Summary

JOB DESCRIPTION: AREA SALES MANAGER – GUJARAT (AHMEDABAD)

Company Name: BONGCHIE INDIA PRIVATE LIMITED
Department: SALES
Employment Type: FULL-TIME & FIELD SALES
Location: Ahmedabad, Gujarat
Experience Required: 4–5 YEARS
Reporting To: CHIEF EXECUTIVE OFFICER (CEO) & CHIEF FINANCIAL OFFICER (CFO)

Job Summary

We are seeking a result-oriented and experienced Area Sales Manager (ASM) to lead and expand our sales operations across Gujarat. The incumbent will be responsible for driving primary and secondary sales, strengthening distributor networks, expanding market coverage, and ensuring execution excellence across General Trade, Modern Trade, and Wholesale channels. The role requires strong leadership, market understanding, and the ability to deliver sustainable business growth.

Key Responsibilities

• Achieve primary and secondary sales targets for the assigned Gujarat territory.
• Appoint, manage, and develop distributors and channel partners across the region.
• Monitor team attendance, beat plan, outlet coverage, productivity, and daily sales performance through the FieldAssist app.
• Ensure all Sales Officers / ISRs regularly update daily calls, productive calls, outlet visits, and sales activities on the FieldAssist app.
• Drive product availability, visibility, and distribution expansion in General Trade and Wholesale channels.
• Monitor market trends, competitor activities, pricing, and promotional initiatives.
• Conduct regular market visits and ensure effective coverage of assigned cities and districts.
• Lead, motivate, and monitor Sales Officers / ISRs.
• Ensure timely collection of outstanding payments and maintain healthy distributor stock levels.
• Plan and execute sales promotions, schemes, and market activation activities.
• Prepare daily, weekly, and monthly sales reports and review performance against targets.
• Coordinate with the supply chain, marketing, office sales, and Accounts teams for smooth business operations.
• Manage and monitor the sales team through the FieldAssist app.

Required Skills

• Strong distributor and channel management skills.
• Excellent negotiation and relationship-building abilities.
• Good analytical and reporting skills.
• Knowledge of the Gujarat market and trade network.
• Proficiency in MS Excel and sales reporting tools.
• Ability to travel extensively within Gujarat, including Ahmedabad and other assigned cities and districts.

Qualification

Graduate in any discipline.

Preferred Industry

FMCG (Tobacco)

Key Performance Indicators (KPIs)

• Sales target achievement.
• Distribution expansion.
• Outlet coverage.
• Collection efficiency.
• Team productivity.
• Market share growth.

Salary

CTC: As per company standards and candidate experience.

Pay: ₹400,000.00 - ₹600,000.00 per year

Work Location: In person