Area Sales Manager (ASM)

Job Overview

BG-Graspointner is a leading provider of innovative channel drainage and water management solutions, serving the construction, civil engineering, infrastructure, rail, public realm, and commercial sectors throughout the UK.

We are seeking an ambitious, commercially driven Area Sales Manager to take ownership of our South & South East territory. This is a fantastic opportunity to join a growing business with a premium product offering and a strong reputation for quality, technical expertise, and customer service.

Reporting to the UK Sales Manager, you will be responsible for driving sales growth, increasing specification activity, and developing relationships with contractors, civil engineers, architects, landscape architects, local authorities, merchants, and distributors throughout the region. You will play a key role in identifying project opportunities and securing specifications from concept through to installation.

This role is ideal for a motivated individual who enjoys building relationships, influencing project decisions, and working within a dynamic construction-focused environment.

Key Responsibilities

• Manage and develop sales activity across the South & South East territory.
• Drive specification and project-led sales opportunities for the BG-Graspointner range of channel drainage and surface water management solutions.
• Build and maintain strong relationships with contractors, civil engineers, architects, consultants, landscape architects, local authorities, housebuilders, and developers.
• Identify and track construction projects from early design stages through to completion.
• Work closely with the Technical Support team to provide compliant and cost-effective drainage solutions.
• Support and develop relationships with merchants, distributors, and key trading partners.
• Deliver product presentations, technical briefings, and CPD sessions to customers and specifiers.
• Maintain a strong project pipeline and manage opportunities using CRM systems.
• Prepare quotations and commercial proposals, negotiating effectively to secure business.
• Monitor market activity, competitor developments, and industry trends to maximise growth opportunities.
• Attend exhibitions, trade events, customer visits, and networking opportunities throughout the region.
• Deliver against agreed sales targets and KPIs while contributing to the company's overall growth strategy.

Skills & Experience

• Proven success in a field-based B2B sales role.
• Strong account management and relationship-building skills.
• Experience managing a sales territory and achieving revenue targets.
• Excellent communication, presentation, and negotiation skills.
• Ability to identify opportunities and influence decision-makers throughout the construction sales cycle.
• Self-motivated and organised, with excellent time-management skills.
• Strong commercial awareness and customer focus.
• Experience using CRM systems and Microsoft Office applications.
• Full UK driving licence.

Desirable

• Experience selling into the construction, civil engineering, infrastructure, building materials, landscaping, drainage, or utilities sectors.
• Knowledge of specification sales and project tracking.
• Understanding of channel drainage systems, surface water management, or SuDS principles.
• Existing contacts within contractors, consultants, merchants, local authorities, or engineering practices.
• Experience delivering CPD presentations and technical product demonstrations.

What We Offer

• Competitive salary with uncapped bonus potential.
• Car allowance.
• Mobile phone, laptop, and business expenses.
• Pension scheme.
• Ongoing product and industry training.
• Career development opportunities within a growing international organisation.
• The opportunity to represent a market-leading premium brand within the drainage sector.

At BG-Graspointner, we're passionate about delivering innovative drainage solutions and exceptional customer service. If you're a driven sales professional looking to make a real impact across the South & South East, we'd love to hear from you.

Pay: £50,000.00-£60,000.00 per year

Work Location: On the road