Area Sales Manager - B2B

1. Sales Volume & Market Growth

• Achieve targeted sales volume  for the assigned area.
• Implement effective sales strategies to leverage market opportunities.
• Identify growth pockets and maximize market penetration.

2. Revenue Management & Profitability

• Drive price positioning to ensure competitive advantage.
• Maintain healthy levels of EBITA and contribution margins.
• Focus on premium realization versus competitor brands.
• Expand presence in high-margin and profitable market segments.

3. Collection & Working Capital Management

• Ensure achievement of DSO targets as per budget.
• Monitor receivables closely and drive timely collections.
• Maintain financial discipline across the customer base.

4. Demand Generation & Channel Development

• Drive expansion of channel partners and improve extraction.

• Ensure:

• 100% balance confirmation with customers

• Timely disbursement of convessor payments

• Regular review and correction of de-growing customers and share of wallet (SOW)