Area Sales Manager

Key Responsibilities

1. Business Performance

• Drive monthly, quarterly and annual sales targets across the region.
• Monitor store-wise sales productivity and profitability.
• Analyze key business metrics and identify opportunities for growth.
• Develop action plans for underperforming stores.
• Improve conversion, average bill value (ABV), average transaction value (ATV), units per bill (UPB), and customer acquisition.
• Ensure achievement of revenue, margin and productivity goals

2.Retail Operations Excellence

• Standardize operational processes across locations.
• Conduct periodic operational audits.
• Ensure adherence to SOPs and operational controls.
• Improve operational efficiency and reduce process gaps.

3.Luxury Customer Experience

• Ensure consistent premium customer experience across all stores.
• Monitor customer feedback, NPS and service quality.
• Conduct surprise store visits and customer journey audits.
• Ensure complaint resolution within defined timelines.
• Drive relationship selling and repeat customer business.

4.Team Leadership & Capability Building

• Lead, coach and mentor Store Managers.
• Conduct regular business reviews with store leadership.
• Build succession plans for key retail positions.
• Identify training needs and coordinate learning interventions.
• Ensure performance management processes are completed on time.

5. Inventory & Stock Management

• Monitor inventory health across stores.
• Ensure stock availability aligned with business demand.
• Ensure accurate stock audits and physical verification.
• Coordinate with Merchandising and Supply Chain teams.

6. Compliance & Risk Management

• Ensure compliance with company policies and SOPs.
• Monitor security standards for high-value jewellery.
• Ensure adherence to statutory and regulatory requirements.
• Ensure cash handling and billing compliance.
• Drive zero-loss culture through regular audits.

Key Performance Indicators (KPIs)

• Regional Sales Achievement (%)
• Like-to-Like Growth
• Store Productivity
• Sales per Square Foot
• Conversion Rate
• Customer Satisfaction (CSAT)
• Net Promoter Score (NPS)
• Repeat Purchase %
• Complaint Resolution TAT
• CRM Customer Engagement
• Store Audit Scores
• SOP Compliance
• Inventory Accuracy
• Shrinkage %

Qualifications & Experience

• Bachelors degree in Business, Marketing, or related field (MBA preferred).
• 5-10 years of experience in retail sales and operations
• Experience in jewellery, luxury retail, fashion, or lifestyle brands.
• Willingness to travel extensively as required.