Area Sales Manager

Role & responsibilities

• Manage and develop a network of DSAs/DSA agencies for HL/LAP business.
• Drive business volumes and disbursements through the DSA channel.
• Identify, onboard and activate new DSAs and maintain strong relationships with existing partners.
• Achieve monthly and quarterly sales targets for Home Loan and LAP.
• Guide DSAs on product offerings, eligibility, documentation and credit policies.
• Monitor lead generation, login, approval, sanction and disbursement funnel.
• Coordinate with Credit, Operations, Legal and Technical teams for smooth case processing.
• Track DSA-wise performance, productivity and conversion ratios.
• Ensure quality sourcing with controlled TAT, rejection and delinquency levels.
• Conduct regular market visits and identify new business opportunities.
• Manage and resolve DSA-related issues and ensure partner retention.
• Strong understanding of HL/LAP products, local market and DSA network is preferred.