Area Sales Manager

Role & responsibilities

• Drive sales performance and achieve business targets across the assigned territory
• Lead, mentor, and manage a team of Sales Officers / Territory Managers
• Develop and strengthen dealer and distributor networks
• Plan and execute sales strategies, campaigns, and promotional activities
• Conduct regular field visits, farmer interactions, and product demonstrations
• Monitor team performance and provide ongoing training and support
• Analyze market trends, competitor activities, and customer insights
• Ensure effective credit control and timely collections
• Collaborate with marketing and leadership teams for product launches and demand generation
• Prepare sales forecasts, reports, and market intelligence updates

Preferred candidate profile

• Strong knowledge of agrochemical products (pesticides, herbicides, fungicides, PGRs)
• Proven team leadership and people management skills
• Expertise in dealer/distributor relationship management
• Excellent communication, negotiation, and interpersonal skills
• Good understanding of regional crops and agricultural practices