Area Sales Manager

Hi,Greetings from Avani consulting.This side Ruby.

We have an excellent opportunity in Leading FMCG for the position of Area sales manager,in Bhagalpur location.

For you reference the detailed description with roles and responsibilities is given below.

Company:Leading FMCG

Position:Area sales manager

Location: Bhagalpur,bihar

Salary:30 % hike on current CTC

Experience: Min 2 years

Qualifiaction :Graduate(Btech and MBA preffered)

If you are interested kindly share your CV @ 8283800244

Role Summary:

To drive sales, distribution, and visibility in General Trade across the assigned territory by effectively

managing distributors, sales representatives, and retail execution to achieve business objectives.

Key Responsibilities

1. Sales Achievement

• Deliver monthly/quarterly/annual sales, revenue, and distribution targets.
• Expand numeric and weighted distribution across outlets.

2. Team & Distributor Management

• Handle, coach, and motivate TSEs, TSO’s & ASE’s, and distributor teams.
• Ensure distributor ROI, claim settlement, and inventory hygiene.

3. Market Execution

• Implement visibility & initiatives as per company guidelines.
• Drive new outlet addition and range selling to strengthen market penetration.
• Monitor competitor activities and market dynamics, sharing insights with the RSM.

4. Process & Compliance

• Ensure adherence to company policies, pricing, and trade schemes.
• Drive adoption of sales reporting systems, trackers, and compliance processes.

Key Performance Indicators (KPIs)

• Achievement of sales & revenue targets.
• Outlet coverage expansion & range selling.
• Sales team productivity
• Distributor health metrics (ROI, claim settlement, stock hygiene).
• Visibility and execution scores.

Position Area Sales Manager

Department Sales- General Trade

Reporting to Regional AVP- Sales

Skills & Competencies

• Strong leadership & team management skills.
• Excellent communication, negotiation & relationship-building ability.
• Analytical mindset with problem-solving skills.
• High customer & market orientation.
• Proficiency in MS Office and sales reporting tools.

With Regards

Ruby srivastava

8282800244

[email protected]