Area Sales Manager

Role & responsibilities

• Assign and track Primary & Secondary Sales Targets for the team and review performance periodically.
• Ensure effective beat planning and productivity management for Sales Officers (SO) and TSI.
• Monitor sales performance on daily, weekly, monthly, quarterly, and annual basis.
• Execute the Go-To-Market (GTM) strategy effectively to improve market reach.
• Conduct market and category analysis and implement action plans to drive sales.
• Supervise sales promotions, merchandising, retail visibility, and branding activities.
• Manage, train, and mentor Sales Officers and act as a trainer for TSI teams.
• Evaluate territory, distributor, and key outlet performance to ensure sales growth.
• Expand the distribution network and monitor distributor financial health & monthly NOC compliance.
• Ensure efficient stock management at distributor points and coordinate with C&FA.
• Manage claim settlements and share sales tracking reports with RSM/ZSM.
• Monitor competition and provide market intelligence to the central team.

Qualifications & Experience

• Graduate in any discipline.
• 4-8 years of sales experience, preferably in Perfume, Cosmetics, FMCG, Beauty, or Personal Care Industry.
• Strong experience in distributor management, general trade, and team handling.

Key Skills

• Sales & team management
• Distributor & channel handling
• Market analysis & business development
• Communication & negotiation skills
• Sales reporting & execution skills