Area Sales Manager

Job Description Sales Executive / ASM – SPC Flooring

Company: Baba Group
Location: Shimla, Himachal Pradesh
Industry: Flooring / Building Materials
Product: SPC Flooring
Employment Type: Full-Time
Experience: 2–5 years in Flooring, Building Materials, Tiles, Laminate, Vinyl, or related industry

About the Role

We are looking for an experienced and result-oriented Sales Executive / Area Sales Manager to develop and grow the SPC Flooring business in Shimla and nearby markets.

The candidate will be responsible for dealer development, market expansion, customer relationships, project sales, and achieving monthly sales targets.

Key Responsibilities

• Develop and expand the SPC Flooring dealer and distributor network in Shimla and surrounding areas.
• Identify and appoint new dealers, distributors, retailers, and flooring contractors.
• Generate business from architects, interior designers, builders, contractors, and project consultants.
• Conduct regular market visits and develop new business opportunities.
• Promote SPC Flooring products, designs, specifications, and applications to customers.
• Generate project leads and follow up for product approvals and orders.
• Maintain strong relationships with existing dealers and customers.
• Monitor competitor activities, pricing, products, and market trends.
• Achieve monthly sales and collection targets.
• Coordinate with the internal team for quotations, samples, dispatches, and customer requirements.
• Prepare regular sales reports, market feedback, and visit reports.

Target Market

• Flooring Dealers & Distributors
• Tile & Marble Dealers
• Interior Designers
• Architects
• Builders & Developers
• Contractors
• Flooring Contractors
• Kitchen & Home Improvement Stores
• Project Consultants
• Corporate & Commercial Projects

Key Performance Indicators (KPIs)

• New dealer/distributor appointments
• Monthly primary & secondary sales
• New customer acquisition
• Project leads generated
• Project conversions
• Product presentations and sample placements
• Dealer development and market coverage
• Collection support

Candidate Profile

• 2–5 years of relevant sales experience preferred.
• Experience in SPC Flooring, Vinyl Flooring, Tiles, Laminate, Quartz, Marble, or Building Materials will be an advantage.
• Strong communication and negotiation skills.
• Good knowledge of the Shimla and Himachal Pradesh market preferred.
• Must be willing to travel extensively within the assigned territory.
• Target-oriented, self-motivated, and capable of working independently.
• Strong dealer and customer relationship management skills.

What We Offer

• Competitive salary with performance-based incentives.
• Opportunity to grow with a rapidly expanding flooring business.
• Support for market development and product promotion.
• Career growth opportunities based on performance.

Interested candidates can apply with their updated CV and relevant experience details.