Area Sales Manager

Key Responsibilities

• Achieve monthly and annual sales targets for the assigned territory.
• Appoint, manage, and develop distributors, dealers, and retail networks.
• Increase market penetration and ensure product availability in general trade, modern trade, and horeca channels.
• Monitor competitor activities, pricing, schemes, and market trends.
• Conduct regular market visits and sales reviews with the sales team and distributors.
• Plan and execute promotional activities, trade schemes, and branding initiatives.
• Ensure timely collection of payments and maintain healthy outstanding levels.
• Prepare daily, weekly, and monthly sales reports and forecasts.
• Handle team management, training, and performance monitoring of Sales Executives/SR.