Area Sales Manager

About the role

MillD is taking its high-protein atta into offline retail. We're looking for an Area Sales Manager to build and own our on-ground business across general trade, modern trade, and supplement/nutrition stores in [region]. This is a ground-up build: you'll appoint and manage distributors, drive retail coverage and secondary sales, land modern-trade listings, and open the specialty nutrition channel. You'll start hands-on and build a field team under you as the area scales.

This is for someone who has built distribution, not just inherited it — and who can flex across three very different channels.

What you'll own

• Distribution: appoint, manage, and grow distributors and super-stockists across the area; own primary and secondary sales targets.
• General Trade: build coverage — width and depth — through beat plans, outlet expansion, and secondary sales; drive numeric and weighted distribution.
• Modern Trade: land and grow listings with regional and national retail chains; manage buyer relationships, planograms, in-store visibility, and promotions.
• Supplement & nutrition stores: open and grow the specialty channel — nutrition retailers, gym-adjacent stores, health stores — matched to MillD's protein positioning.
• Field team: hire, manage, and drive sales officers, executives, and merchandisers as the area grows.
• Trade spend: manage schemes, margins, and trade promotions within budget; protect ROI on every rupee of trade spend.
• In-store execution: visibility, planogram compliance, stock rotation and freshness, and merchandising standards.
• Reporting & forecasting: track distribution, secondary sales, coverage, and outlet productivity; forecast area demand.

What we're looking for

• 3–8 years in FMCG, food, beverage, or nutrition field sales, with real ownership of a territory across GT and MT.
• A track record of building distribution — appointing distributors, expanding coverage, driving secondary sales — ideally from an early or ground-up stage.
• Existing relationships with distributors and modern-trade buyers in [region], strongly preferred.
• Comfort in a fast-moving, build-from-scratch environment rather than a large, settled system.

This is not the right role if you've only run large established territories with inherited distribution, or you're purely modern-trade or purely GT and can't flex across channels including specialty nutrition.

Nice to have

• Experience launching a new brand or new category into offline retail.
• Health, nutrition, or supplement category exposure.
• Familiarity with the [region] retail landscape.

How success is measured

Distribution built (outlets, distributors, chain listings); secondary sales and outlet productivity; channel expansion across GT / MT / supplement; trade-spend efficiency. Specific targets are set in a 30/60/90 plan on joining.

Pay: ₹500,000.00 - ₹1,000,000.00 per year

Work Location: In person