Area Sales Manager

Area Sales Manager (ASM) – Mumbai

Company: Cremeitalia
Department: Sales
Location: Mumbai
Employment Type: Full-Time
Experience: 3–5 Years
Industry: FMCG / Dairy / Food & Beverages
Reporting To: Regional Sales Manager / Head of Sales

About the Role

Cremeitalia is looking for a dynamic and result-oriented Area Sales Manager (ASM) to drive sales growth, distribution expansion and market development across Mumbai.

The ideal candidate should have strong experience in Horeca FMCG/Dairy/Food & Beverage sales, with a proven track record of managing distributors, retailers, sales teams and achieving primary and secondary sales targets.

This is a field-oriented role requiring strong market knowledge, distributor relationships and the ability to build and grow the Cremeitalia business across the assigned territory.

Key Responsibilities1. Sales & Target Achievement

• Own and achieve monthly, quarterly and annual sales targets for Mumbai.
• Drive primary and secondary sales across the assigned territory.
• Develop territory-wise sales plans and ensure consistent execution.
• Monitor daily, weekly and monthly sales performance and take corrective actions.
• Identify opportunities for revenue growth and increase market penetration.

2. Distributor & Channel Management

• Identify, appoint and manage distributors across Mumbai.
• Develop strong relationships with distributors, stockists and key retailers.
• Ensure adequate stock availability and timely replenishment.
• Monitor distributor performance, billing, inventory and secondary sales.
• Ensure timely collection and commercial discipline within the territory.
• Expand the distribution network based on market potential.

3. Market Expansion

• Identify new markets for Horeca, outlets and business opportunities.
• Conduct regular market visits to understand ground-level execution.
• Drive product penetration across client and relevant channels.

4. Team Management

• Lead and manage Sales Officers / Sales Representatives in the assigned territory.
• Set daily, weekly and monthly targets for the team.
• Conduct regular sales reviews and performance discussions.
• Coach the team through joint market visits and on-the-job training.
• Monitor beat plans, outlet coverage, productivity and reporting discipline.
• Build a high-performing and target-oriented sales team.

5. Market Intelligence

• Monitor competitor activities, pricing, schemes, promotions and new product launches.
• Gather market feedback from distributors, retailers and customers.
• Identify emerging market opportunities and potential business risks.
• Share actionable market insights with the management team.

6. Sales Reporting & Coordination

• Maintain accurate daily, weekly and monthly sales reports.
• Track distributor-wise and territory-wise performance.
• Prepare sales forecasts and market development plans.
• Coordinate with Supply Chain, Finance, Marketing and other internal teams for smooth business execution.
• Ensure timely communication of market requirements and operational issues.

7. Business Development

• Identify opportunities for expanding Cremeitalia's presence across Mumbai.
• Develop new distributor and retailer relationships.
• Drive new outlet acquisition and improve product penetration.
• Support new product launches, promotions and market activation activities.

Candidate Profile

Education: Graduate / MBA in Sales & Marketing preferred.

Experience:

• 3–6 years of relevant experience in FMCG / Dairy / Food & Beverage sales.
• Experience in Horeca and distributor-led sales is preferred.
• Candidates with experience in dairy, chilled/frozen foods, packaged foods or related FMCG categories will be preferred.
• Prior experience handling a sales team is essential.

Desired Skills

• Strong Mumbai market knowledge.
• Good network with distributors, stockists and retailers.
• Strong understanding of primary and secondary sales.
• Excellent negotiation and relationship-management skills.
• Strong team-management and leadership abilities.
• Target-oriented and commercially driven.
• Good analytical and reporting skills.
• Willingness to travel extensively within Mumbai.
• Proficiency in MS Excel and sales reporting tools/DMS.

What We Are Looking For

We are looking for a hands-on sales professional who can take ownership of the Mumbai territory and build the business, rather than someone who is only responsible for reporting sales.

The ideal candidate should understand the Mumbai FMCG market, have strong distributor/retailer relationships, be comfortable with extensive field work and have a proven ability to build distribution, lead teams and consistently deliver sales targets.

Location: Mumbai
Work Mode: Field-based / In-person
Employment Type: Full-Time

Application Question(s):

• Current CTC?
• Expected CTC?
• Notice Period?
• Dealt with 5 star Hotels and Cafe?
• Target Per Month?

Experience:

• Horeca: 5 years (Preferred)

Work Location: In person