Area Sales Manager

Ninjacart - Pioneer. Challenge Yourself. Create Better Lives

India's leading fresh produce (Fruits & Vegetables) agritech platform, Ninjacart (founded in 2015) is revolutionising the $400B+ agri supply chain through technology-driven commerce, finance, and supply chain solutions. Our mission is to reduce food wastage, bridge information gaps in agriculture, and create a predictable and dependable fresh produce ecosystem.

Today, we have served 200,000+ farmers, 60,000+ retailers, and 5,000+ traders, moving over 300 tons of fresh produce daily from farms to 20,000+ retail stores within 14 hours. Backed by Walmart, Flipkart, Tiger Global, Accel, and Syngenta, Ninjacart is one of India's fastest-growing agritech companies with 1,000+ employees.

Named among LinkedIn's Top Startups and winner of the Best Tech for Agriculture award, we are now expanding globally through Ninja Global.

Work Location: North East India

About the Role

We are looking for energetic, self-driven, and customer-focused sales professionals to expand Ninjacart's B2B customer network across assigned territories. The role involves acquiring new customers, driving daily sales of fresh fruits and vegetables, building long-term relationships with retailers and wholesalers, and achieving territory sales targets.

This is a high-impact field sales role offering exposure to B2B sales, agri-commerce, and market expansion.

Key Responsibilities

• Identify, acquire, and onboard new retailers, wholesalers, traders, and institutional buyers within the assigned territory.
• Drive daily sales of fresh fruits and vegetables while consistently achieving revenue and volume targets.
• Build and maintain strong relationships with existing customers to ensure repeat business and customer retention.
• Conduct regular market visits to identify new business opportunities and strengthen market presence.
• Understand customer requirements and recommend suitable product offerings.
• Monitor competitor activities, pricing, and market trends to identify growth opportunities.
• Coordinate with Supply Chain, Operations, and Customer Support teams to ensure timely deliveries and high service levels.
• Resolve customer concerns promptly to maintain customer satisfaction.
• Prepare daily sales reports and maintain accurate customer and pipeline data.
• Ensure timely collection of payments wherever applicable.

Desired Candidate Profile

• 03 years of experience in F&V industry
• Strong communication, negotiation, and relationship management skills.
• Passion for field sales and willingness to travel extensively.
• Ability to build customer relationships and close sales independently.
• Comfortable working with sales targets and performance metrics.
• Willingness to work across Tier 2 and Tier 3 markets.

What You'll Gain

• Opportunity to own and grow a sales territory.
• Exposure to India's largest fresh produce supply chain.
• Fast-paced learning and career growth in a high-growth agritech company.
• Cross-functional exposure to sales, operations, and supply chain.
• Performance-driven environment with significant growth opportunities.

Why Join Ninjacart?

At Ninjacart, we believe in creating better lives for every agri citizen. We foster a culture of ownership, innovation, customer obsession, and continuous learning. We are committed to building an inclusive workplace where every individual has an equal opportunity to grow and succeed.