Area Sales Manager

Job Summary Regional Sales Manager / Zonal Sales Manager Lead sales operations in the assigned area/state(s), drive revenue and market expansion through distributors, systems integrators, dealers and retail partners, and ensure strong on-ground execution. Job Responsibilities - Develop and execute sales plans for the assigned area/state(s) in alignment with organizational objectives. Achieve monthly, quarterly and annual sales targets through distributors, systems integrators, dealers and retail partners. Identify, appoint, activate and manage distributors, dealers and retail partners within the assigned territory. Build strong channel relationships and improve partner productivity, secondary sales and market coverage. Expand market presence and product penetration through systematic territory and dealer development. Identify and develop new business opportunities across retail, B2B and institutional segments. Conduct regular market visits to understand customer needs, competitor activities, pricing and market trends. Drive product demonstrations, partner engagement and on-ground sales execution in the assigned area. Monitor distributor/dealer performance, stock, secondary sales, collections and market coverage and take corrective actions. Prepare periodic sales reports, forecasts, market intelligence and competitor updates for management review. Coordinate with Product, Marketing, Service and Supply Chain teams to resolve customer/channel issues and improve sales execution. Provide structured feedback on product performance, market requirements and customer expectations to Product and Marketing teams. Qualification & Functional Knowledge • • • • • • B.Tech / B.E / MBA or equivalent qualification. 08-12 years of total professional experience, with strong relevant experience in solar inverter / electrical & electronics sales. Proven experience in channel sales, distribution, dealer management and business development for solar inverters or similar products. Strong understanding of solar inverter applications, market dynamics and channel ecosystem. Experience in managing sales targets, forecasts, MIS and performance reviews. Strong customer, channel-partner and stakeholder management skills. Desired Functional Knowledge & Skills : • • • • Proven track record in solar inverter, energy meter, electrical/electronic or similar product categories. Strong network of distributors, dealers, systems integrators and retail partners. Proficiency in MS Office / MIS reporting and sales performance tracking. Excellent communication, negotiation, presentation and relationship-management skills. • • Strong market orientation with willingness to travel extensively within the assigned geography. Ability to work under pressure, solve business problems and take timely decisions.

Desired Competencies Leadership & Team Management Business Development & Achievement Orientation Customer & Channel Focus Analytical Thinking & Problem Solving Initiative & Ownership Planning & Organizing Effective Oral & Written Communication Market Orientation Continuous Learning