Area Sales Manager

Area Sales Manager Electric 2-Wheelers

Department: Sales & Marketing
Position: Area Sales Manager (ASM)
Industry: Electric 2-Wheeler / EV
Reporting To: Regional Sales Manager / Head – Sales
Location: As per assigned territory
Travel: Extensive field travel – minimum 20 days per month

1. Job Purpose

To drive sales and market development for the company's electric 2-wheelers in the assigned territory through dealer/channel-partner appointment, dealer development, retail sales growth, market expansion and continuous field engagement.

The ASM will be responsible for building a strong and productive dealer network and achieving assigned sales targets.

2. Key Responsibilities

A. Channel Partner / Dealer Development

• Identify and appoint suitable dealers, distributors and channel partners in the assigned territory.
• Develop new markets and ensure adequate dealer coverage.
• Evaluate prospective dealers on financial capability, market reach, infrastructure and local reputation.
• Ensure timely onboarding and activation of newly appointed dealers.
• Develop long-term relationships with channel partners.

B. Sales & Target Achievement

• Achieve monthly, quarterly and annual vehicle sales targets.
• Generate retail sales through dealers and continuously improve dealer throughput.
• Prepare territory-wise sales plans and execute them effectively.
• Monitor dealer-wise sales performance and take corrective action wherever required.
• Identify opportunities for increasing market share and penetration.

C. Dealer Development

• Regularly visit dealers and review their business performance.
• Help dealers improve showroom activity, lead generation, conversion and retail sales.
• Ensure proper display, demonstration and promotion of vehicles.
• Support dealers in local marketing activities, customer events, test rides and promotional campaigns.
• Identify inactive/low-performing dealers and prepare action plans for improvement.

D. Market Development

• Conduct extensive market visits to identify new business opportunities.
• Study competitor products, pricing, schemes, dealer network and market activities.
• Identify potential markets, towns and customer segments for expansion.
• Develop local contacts and business relationships to increase brand visibility and sales.

E. Field Sales & Customer Engagement

• Spend substantial time in the field with dealers and prospective channel partners.
• Support dealers in lead generation and conversion wherever required.
• Participate in vehicle demonstrations, test rides, exhibitions and local promotional activities.
• Understand customer and market feedback and communicate the same to the company.

F. Reporting & MIS

• Submit daily/weekly/monthly sales and market reports.
• Maintain accurate records of dealer visits, prospects, leads, retail sales and market activity.
• Provide regular updates on competitor activity, pricing and market conditions.
• Prepare territory-wise sales forecasts and dealer-wise performance reports.

3. Field Travel Requirement

The position requires minimum 20 days of field travel every month.

The candidate must be comfortable with:

• Extensive touring within the assigned territory.
• Visiting existing and prospective dealers.
• Regular market visits and customer interaction.
• Travelling to towns, semi-urban and rural markets as required.
• Working independently while managing a geographically dispersed territory.

Field presence and market coverage are a core requirement of this position.

4. Key Performance Indicators (KPIs)

Performance will primarily be measured on:

• Achievement of monthly/quarterly sales targets.
• Number of new dealers/channel partners appointed.
• Number of new dealers successfully activated.
• Dealer-wise retail sales growth.
• Territory sales growth.
• Dealer productivity and network expansion.
• Market coverage and field visits.
• Lead generation and conversion.
• Collection/payment discipline of channel partners.
• Quality and timeliness of sales/MIS reporting.

5. Candidate Profile

• Graduate/MBA preferred, with relevant sales experience.
• 2–6 years of experience in automobile, EV, two-wheeler, automotive or related channel sales.
• Experience in dealer appointment and dealer management will be strongly preferred.
• Candidates with experience in electric 2-wheelers will have an advantage.
• Strong understanding of local markets and dealer networks.
• Good communication, negotiation and relationship-management skills.
• Strong sales orientation with an ability to work against targets.
• Must be willing to undertake minimum 20 days of field travel every month.
• Must be self-driven and capable of independently developing a territory.

6. Personal Attributes

• Aggressive and result-oriented approach.
• Strong field-sales discipline.
• Ability to open new markets and build relationships from scratch.
• Good negotiation and convincing ability.
• High ownership and accountability.
• Ability to work under sales pressure and meet deadlines.
• Practical understanding of dealer economics and retail sales.
• Willingness to spend significant time in the market rather than operating primarily from the office.

7. Preferred Experience

Preference will be given to candidates who have handled:

Electric 2-Wheeler / 2-Wheeler / Automobile Dealer Network / EV Channel Sales / Distribution / Territory Sales.