Area Sales Manager

ABOUT DORMEZ

Dormez Mattress Industry is a Bhopal-based mattress manufacturer serving customers across Madhya Pradesh. We manufacture a complete range in-house: Luxury, Ortho, Premium, Light, Memory (including our flagship Grand Night), LLF and Spring mattresses, along with sofa-cum-beds and PU / rebonded foam sheets. Every size is available, including made-to-order custom sizes, and our products carry warranties of up to 10 years. As a growing brand expanding its dealer network across the state, we are looking for entrepreneurial sales professionals to own and build our key markets.

PURPOSE OF THE ROLE

The Area Sales Manager will own the entire Dormez business for the assigned city and its surrounding districts. This includes appointing and developing dealers, driving primary and secondary sales, managing collections, and building the Dormez brand at the retail counter. This is a build-from-the-ground-up role with direct visibility to the founders.

Three openings: Indore, Jabalpur and Bhopal (one position at each location).

KEY RESPONSIBILITIES

Dealer Network Development

• Identify, appoint and onboard new dealers, distributors and retail counters across the assigned territory.

• Map the territory: furniture stores, mattress retailers, interior decorators, hotels, hostels and institutional buyers.

• Build long-term relationships with dealers and ensure Dormez gets priority shelf and display space.

Sales & Revenue

• Achieve monthly, quarterly and annual sales targets for volume and value.

• Drive both primary sales (to dealers) and secondary sales (dealer to end customer) through regular market visits.

• Push the full product range, with focus on premium ranges such as Luxury, Ortho and Grand Night, to improve realisation.

• Convert institutional and bulk orders: hotels, hostels, PGs, guest houses, builders and government tenders.

Market & Brand

• Execute in-shop branding, display units, banners and dealer-level promotions.

• Track competitor pricing, schemes and new launches, and report insights to the management team.

• Gather customer and dealer feedback on product quality, sizes and pricing to guide our product plans.

Operations & Collections

• Ensure timely payment collections and keep outstanding receivables within agreed limits.

• Coordinate with the Bhopal factory on order booking, dispatch schedules and made-to-order sizes.

• Resolve dealer complaints and warranty claims promptly, in coordination with the factory.

• Maintain accurate daily reports on visits, orders, collections and market intelligence.

HOW PERFORMANCE WILL BE MEASURED

• Monthly sales value and volume achieved against target

• Number of new dealers appointed and number of active dealers billing every month

• Share of premium range in total sales

• Collection efficiency and control of overdue outstanding

• Territory coverage: productive dealer visits per week

CANDIDATE REQUIREMENTS

Must Have

• Minimum 2 years of field sales experience, ideally in mattresses, furniture, home furnishing, building material, consumer durables or FMCG.

• Graduate in any discipline. MBA in Marketing is an added advantage.

• Strong working knowledge of the assigned market (Indore, Jabalpur or Bhopal) and its retail trade.

• Existing relationships with furniture or mattress dealers in the territory will be a significant plus.

• Fluency in Hindi; working knowledge of English for reporting.

• Own two-wheeler with a valid driving licence, and willingness to travel daily within the territory.

• Comfortable with basic reporting on WhatsApp, Excel or a mobile sales app.

Good to Have

• Experience appointing dealers or opening a new territory from scratch.

• Exposure to institutional or project sales (hotels, hostels, builders).

• A self-starter mindset: this role suits someone who wants to run the territory like their own business.

WHAT WE OFFER

• Fixed salary as per industry standards, plus