Area Sales Manager

JOB SUMMARY:

Lead and manage primary and secondary sales operations within the assigned territory.

Drive revenue growth and profitability using optimal product mix with Distributors/trade processors/sub-dealers.

Expand and strengthen the channel network to ensuring maximum reach and depth.

Identify and implement new revenue opportunities to enhance profitability.

Responsible for overall sales turnover, customer experience, and stakeholder relationships in the unit.

Deliver on key performance indicators to build a preferred network of channel partners and enhance brand value.

Maintain strong customer relationships at all levels to ensure customer experience for retention.

Handle receivable management to ensure accuracy and timely recovery.

Scout for opportunities to reach end consumers through cost-effective channels to increase business by driving secondary and tertiary sales

Monitor market trends, customer preferences to support strategic planning and implement market insights

Support brand-building initiatives and promotional activities to increase market visibility.

Collaborate with internal teams to align sales strategies with broader business goals.