Area Sales Manager

Job Purpose The role of the ASM is to support the demands and needs of the sales team through the guidance and direction of the VP or Director Sales & Marketing. This position will have supervisory responsibilities in accordance with division policies while ensuring all sales associates/consultants have required certifications as mandated by state or local jurisdictions.

Duties and Responsibilities

• Meet or exceed division set sales goals. Coach and assist sales staff with sales closings to achieve desired department goals.
• Manage and oversee the activities of on-site sales staff for assigned communities
• Support division goals to obtain division overall customer satisfaction rate of 100%
• Recruit, train, evaluate, manage, mentor and retain sales staff
• Ensure proper staffing in communities
• Perform on-site reviews and evaluations
• Manage contract process; accuracy and timely ratification (as applicable). Enforce company policies to include contract agreements and starts paperwork to ensure all is completed correctly and timely.
• Ensure compliance of pricing and sales release guidelines; coordinate the administration of change orders, special option requests to ensure communication with appropriate departments
• Confirms incentives for neighborhoods and update CMA’s together with community sales consultants. Confirms through the CMA that DRB is positioned correctly with product/house plan, standard features and options offered to best match buyer profile per community.
• Maintain knowledge of competitive market and suggest strategies to increase customer base
• Assist in the coordination of opening and closing of new communities
• Provide input regarding the advertising/marketing needs of the communities. Confirm community signage and offsite weekend directional include correct message and company branding.
• Partner with corporate marketing and Director Sales & Marketing on advertising
• Champion Realtor outreach campaigns (breakfasts, lunches, office presentations)
• Must have valid driver’s license for travel to off-site events and division communities