Area Sales Manager

The Opportunity: Area Sales Manager

Contract: Permanent

Location: Dewsbury

Forkway is one of the UK's leading materials handling solutions providers, employing around 100 people across three Handling Centres and a nationwide network of strategically located service centres.

As an Area Sales Manager, you will be responsible for driving equipment sales across a designated territory, developing strong relationships with both existing and prospective customers to increase market share, revenue and profitability. You will proactively identify new business opportunities, manage contract renewals, and maintain a robust pipeline of customers and prospects within your region.

The role requires effective territory management, with responsibility for developing sales opportunities across designated postcode areas and delivering against agreed revenue and unit sales targets. By understanding customer needs and providing tailored materials handling solutions, you will play a key role in supporting the continued growth and success of the business.

The Impact you will have:

• Champion and promote all aspects of Health & Safety, ensuring compliance with company policies, procedures, and initiatives at all times.
• Drive sales of the full range of new and used materials handling equipment, alongside non-core products and other company services.
• Develop and implement an effective territory sales and marketing plan to maximise market coverage and identify growth opportunities.
• Maintain accurate customer records and ensure all relevant information is recorded within company systems.
• Utilise and maintain the CRM system effectively to support territory management, reporting accuracy, pipeline visibility, and data integrity.
• Work closely with customers, suppliers, and internal departments to deliver an exceptional level of customer service.
• Prepare and process customer quotations and equipment orders accurately and efficiently.
• Make sound commercial decisions that support long-term customer relationships while delivering sustainable and profitable business growth.
• Manage a structured programme of customer and prospect visits, providing expert support and ensuring a market-leading customer experience.
• Execute a proactive business development strategy to strengthen customer relationships, identify new opportunities, and promote the full portfolio of company products and services.
• Undertake any additional duties reasonably requested by the Regional Sales Director in support of business objectives.

What will help you to excel in this role:

• Degree educated or qualified through equivalent professional experience.
• Previous experience within a similar sales or account management role is desirable.
• Proven ability to influence, negotiate and build credibility with customers at all levels.
• Demonstrable direct sales experience, ideally within capital equipment, logistics, materials handling, or a related industry.
• Strong commercial awareness with a good understanding of market trends, customer requirements, and business objectives.
• Knowledge of warehousing, storage and logistics solutions would be advantageous.
• Experience of developing and implementing effective account plans to drive customer growth and retention.
• Excellent communication and presentation skills, with the ability to engage confidently both verbally and in writing.
• Proficient in the use of Microsoft Office applications and CRM systems.
• Experience selling equipment, service agreements, and long-term commercial contracts.
• Strong organisational skills with the ability to manage and prioritise a busy and varied workload.
• Good understanding of different contract types and commercial agreements.
• Ability to build rapport quickly and develop strong, long-lasting customer relationships.
• Self-motivated, results-driven, and capable of working independently while contributing effectively as part of a wider team.
• Professional, customer-focused approach with a commitment to delivering exceptional service.

What you can expect from us:

• Negotiable base salary
• Future development and career opportunities
• Contributory pension scheme with employer contributions
• Paycare and eyecare health scheme
• High street discounts

What’s next

If you are interested in joining the Briggs Group then please click on the apply now button and a member of the team will be in touch

Not sure if this is the right role for you? Please feel free to visit the careers page on our website and send us your CV speculatively for a member of the team to review

If you require any reasonable adjustments to assist you in the interview process, then please contact a member of the Recruitment team and inform them prior to attending so we can ensure these are met