Area Sales Manager

Area Sales Manager – Technical Sales

£50,000–£55,000 + bonus + company car

Territory: Northern UK

Field-based with home working

Are you an experienced technical sales professional who enjoys understanding complex customer requirements and selling solutions rather than simply products?

We’re working with a global specialist in technical equipment and solutions, offering a collaborative and flexible environment where people are trusted to take ownership. With a flat structure, strong team culture and genuine focus on work-life balance, this is a business that values mutual respect, continuous improvement and autonomy.

They’re looking for an Area Sales Manager to take ownership of an established territory and drive growth across equipment, consumables and service.

This is a consultative, solution-led sales role covering customers across aerospace, automotive, materials manufacturing, universities and research environments.

You’ll sell a complete range of technical solutions including cutting equipment, mounting solutions, grinding and polishing, cleaning, hardness testing and other specialist testing equipment.

The role is approximately 80% account development and 20% new business, making it ideal for someone who enjoys building long-term relationships while still having the drive to identify and close new opportunities.

You’ll walk straight into an established customer base and commission opportunity, with existing spending accounts to develop and grow.

What’s on offer?

• £50,000–£55,000 basic salary
• Quarterly bonus scheme
• Additional performance incentives
• Company car
• Flexible home/office/field working
• Autonomy over your territory
• Strong work-life balance
• International training opportunities
• Long-term career progression

Responsibilities of an Area Sales Manager:

• Manage and grow sales across your allocated territory
• Develop existing customer relationships and identify new opportunities
• Build and maintain a strong sales pipeline
• Conduct regular customer visits, meetings, demonstrations and events
• Sell equipment, consumables and service through a consultative, value-based approach
• Understand customer processes and recommend the right technical solution
• Provide advice and application support around metallographic analysis and testing
• Deliver basic product training and demonstrations on-site
• Manage quotations, negotiations and commercial terms
• Monitor market trends, competitors and customer requirements
• Work closely with internal service and technical teams to ensure an excellent customer experience
• Maintain accurate forecasting and CRM activity
• Represent the business at exhibitions, seminars and customer events when required

Requirements of an Area Sales Manager:

• Has a proven track record in technical B2B sales
• Understands consultative and solution-led selling
• Has experience managing and growing existing accounts
• Is confident presenting and demonstrating technical products
• Can influence stakeholders from technical teams through to senior management
• Is commercially strong and comfortable negotiating
• Is structured, self-motivated and disciplined
• Enjoys winning and closing business
• Builds genuine, long-term customer relationships
• Works collaboratively and respects different personalities and approaches
• The ideal candidate will have a full UK driving licence and passport.

If you’re an experienced technical sales professional looking for a role where you can combine technical expertise, consultative selling and long-term account development, this is an opportunity to take ownership of a high-value territory with a globally established specialist business.