Area Sales Manager -Consumables

About the Company

BPL Medical Technologies is a leading Indian medical technology company committed to advancing healthcare through innovative, reliable, and accessible solutions. With a strong legacy and nationwide presence, BPL serves hospitals, clinics, and healthcare providers across India and select international markets. The company offers a diverse portfolio across patient monitoring, imaging, and critical care, supported by robust manufacturing, service, and distribution capabilities. Driven by innovation and operational excellence, BPL is focused on building future-ready capabilities and delivering long-term value to customers, partners, and stakeholders.

Learn more about us: https://www.bplmedicaltechnologies.com/

Role Summary

The Area Sales Manager (ASM) Consumables will drive sales growth and market penetration for BPL’s Consumables & Home Health product line across the assigned region. The candidate will be responsible for end-to-end sales execution, expanding dealer networks, pitching to corporate accounts, and managing key hospital relationships.

Key Responsibilities

• Sales & Revenue Generation: Drive direct and channel sales for the Consumables portfolio, with exposure to Diagnostic Cardiology / Imaging / Critical Care accounts.
• Dealer & Channel Management: Identify, onboard, and manage distributors and dealers across the territory to maximize market coverage.
• Corporate & Hospital Account Pitching: Build and sustain strong relationships with key corporate hospitals, procurement heads, and key opinion leaders (KOLs).
• Field Execution & Product Demos: Conduct on-site customer visits, present product offerings, and deliver technical product messaging to clinical teams.
• Collections & Commercials: Ensure timely payment collections from distributors and corporate accounts in coordination with finance and supply chain teams.
• Sales Operations & CRM: Maintain daily sales reporting, pipeline tracking, and lead management via CRM tools to maintain accurate sales forecasts.
• Market Intelligence & Reporting: Monitor market trends, competitor activities, and collect customer feedback to share with senior leadership.

What We’re Looking For

Qualification & Experience

• Mandatory: Bachelor’s Degree in Science, Engineering, Business Administration, or any graduate degree.
• Preferred: Master’s Degree (MBA / PGDM in Marketing or Operations Management).
• 5–8 years of proven experience in medical consumables, disposables, or related healthcare equipment sales.

Domain Knowledge: Strong understanding of dealer management, product positioning, and hospital sales workflows. Prior experience in sales of DCC (Diagnostic Cardiology & Critical Care) / Imaging products is an added advantage.

Network: Existing network and strong relationships with corporate accounts, major hospitals, and medical device distributors in the Ahmedabad/Gujarat region.

Key Performance Indicators (KPIs)

• Target achievement on monthly/quarterly sales revenue targets.
• Expansion of new hospital accounts and dealer network footprint in the region.
• Reduction in Payment Outstanding (DSO) and timely collections from channel partners.

Why This Role Matters

As an Area Sales Manager, you will be on the frontlines of delivering essential medical consumables to healthcare providers, directly impacting patient outcomes and helping drive BPL’s purpose of 'Help Save Lives'.