Area Sales Manager-Electronics

Job Title: Area Sales Manager – White Goods & Appliances

Location: Abuja

JOB OBJECTIVE / PURPOSE

To direct and control the sales force within an assigned geographical area to achieve agreed sales volumes and revenue targets.

JOB DUTIES, RESPONSIBILITIES AND ACCOUNTABILITIES

• Organise and manage area sales staff to ensure they are appropriately motivated and trained to meet sales targets and perform their responsibilities to the required standards.

• Develop and implement procedures and processes to ensure that the sales force operates efficiently and effectively and achieves all sales objectives.

• Monitor the performance of sales staff and take corrective action where necessary to ensure that sales targets are met.

• Monitor and control the area budget to ensure that financial targets are achieved and appropriate financial controls are maintained in compliance with company policies and regulatory requirements.

• Develop and maintain relationships with key customers and other relevant stakeholders to maximise the company's sales potential within the assigned area.

• Maintain awareness of developments in sales techniques and technology to ensure that the company sustains and strengthens its competitive position.

• Monitor competitors' sales performance to identify market developments and maintain the company's competitive advantage.

• Provide existing and prospective customers within the allocated sales area with information about the company's products.

• Serve as the primary source of expertise within the company on business development issues.

• Prepare reports on customers' credit standing and advise on financial risks and appropriate credit limits.

• Provide guidance and expertise to sales staff on conducting market research.

Periodic Duties

• Undertake out-of-station travel to monitor sales activities, close sales and attend meetings.

• Prepare and deliver sales presentations to customers and other relevant stakeholders.

KEY PERFORMANCE INDICATORS (KPIs) / PERFORMANCE GOALS

• Achievement of established sales, revenue and financial targets.

• Product availability within the assigned geographical area.

• Percentage and number of product features released.

• Quality of the sales pipeline and sales funnel.

• Quality, accuracy and availability of sales documentation.

Education and Qualifications

A good degree in Humanities, Accounting or any other relevant or related field from an accredited university.

Experience

8–10 years of sales experience in a similar industry.

Work Location: In person