Area Sales Manager - ( Modern Trade )

Role Summary:

Drive regional sales through Modern Trade by managing SIS (Shop-in-Shop) counters, hiring and leading store staff, ensuring target achievement, and maintaining brand standards across key accounts.

Role & responsibilities:

• Achieve sales targets for the region and for each SIS counter.
• Hire, train, and manage store staff/promoters across MT stores.
• Maintain strong relationships with key MT accounts and store teams.
• Ensure planogram adherence, merchandising, and in-store visibility.
• Monitor stock levels, sales trends, and coordinate with SCM.
• Track competition and share insights for growth planning.

Requirements:

Graduate/Postgraduate in Sales/Marketing (MBA preferred).

• 5-10 years of sales experience, with at least 3 years in Modern Trade.
• Experience in staff management, target tracking, and retail execution.