Area Sales Manager/ Relationship Manager

RM - Minimum 1 year experience, Budget up to 4 LPA maximum. ( min qualification - 12 pass)

SRM - Minimum 1.5 years of experience; Budget - up to 5.5 LPA maximum.( min qualification - graduation )

ASM - Minimum 4 years of experience, including at least 1 year in team handling. Budget upto 7 LPA max ( min qualification - graduation )

Job Title: Area Sales Manager (ASM) Home Loans

Locations: Mumbai / Lucknow / Delhi / Bangalore / Hyderabad

Reports To: Regional Sales Manager

Job Overview:

This role involves recruiting and managing partners, agents, brokers, distributors and generating

leads, supporting customer acquisition, and ensuring seamless loan processing. The ASM will play a

key role in achieving sales targets, expanding channel networks, ensuring compliance, and

maintaining strong relationships with internal and external stakeholders.

Key Responsibilities:

1. Sales Target Achievement

• Achieve and exceed monthly, quarterly, and annual sales targets for home loan products

across channels.

• Drive lead generation, conversion, and timely processing of applications in coordination with

partners.

2. Channel Partner Management

• Recruit, onboard, and manage a strong network of partners, agents and distributors.
• Conduct training and upskilling sessions to enhance product knowledge, process awareness,

and compliance adherence.

• Regularly engage with partners to ensure productivity and business alignment.

3. Lead Generation & Conversion

• Collaborate with both channels to generate high-quality leads and support partners to

convert them into successful disbursals.

• Monitor performance metrics like lead-to-login and login-to-disbursal ratios, and take action

to improve conversion efficiency.

4. Relationship Management

• Maintain long-term, productive relationships with partners to drive consistent business.
• Support partners in handling customer interactions and resolving issues efficiently.

5. Market Development & Strategy

• Analyze regional trends, competitor activities, and partner performance to develop market

penetration strategies.

• Identify new opportunities to grow home loan business in untapped areas or through new

partners.

6. Compliance & Risk Mitigation

• Ensure all applications and customer documentation comply with internal policies and

regulatory norms.

• Monitor partner adherence to compliance and mitigate operational or reputational risks.

7. Internal Coordination

• Collaborate with Credit, Operations, and Marketing teams to streamline processes, reduce

turnaround time, and enhance customer satisfaction.

• Contribute to the development of partner engagement campaigns or regional sales

initiatives.

8. Reporting & Analysis

• Provide accurate and timely reports on sales pipeline, partner performance, market insights,

and challenges.

• Track KPIs and suggest course-corrective actions as required.

Key Skills Qualifications:

• Experience: Minimum 4 years in home loans, financial services, or channel sales

management.

• Education: Bachelors degree in Business, Finance, Marketing, or related field (MBA is an

advantage).

• Sales Expertise: Proven track record of achieving sales targets in the home loan or financial

products domain.

• Communication: Excellent verbal and written communication skills for partner and customer

engagement.

• Product & Process Knowledge: In-depth understanding of home loan products,

documentation, credit policies, and compliance requirements.

• Leadership & Execution: Ability to drive execution, solve problems, and align teams towards

goals.