Area Sales Manager (Transformer)

About the role

The Area Sales Manager is responsible for supporting the execution of the sales strategy and business development initiatives by developing and maintaining sales plans in Salesforce, monitoring performance metrics, and identifying growth opportunities in the Singapore market. The Area Sales Manager will cultivate strong relationships with key decision-makers, leverage an established customer network, prepare technical and commercial proposals, and manage the overall sales process while ensuring compliance and effective communication among internal stakeholders. This is an individual contributor role, reporting into Market Manager, Transformer Business Unit.

Key responsibilities

• Support Hub sales strategy and business development by maintaining Salesforce plans, monitoring progress, and proactively adjusting tactics to ensure all targets are met
• Conduct market and competitor analysis to understand customer behavior and collaborate with supply chain teams to define strategic pricing and deliver performance reports to senior management
• Identify growth opportunities through market data and customer feedback, cultivating strong relationships with key decision-makers and leveraging an established customer network to expand market presence in Singapore
• Prepare and deliver compelling technical and commercial proposals, coordinating with bid and marketing teams to ensure technical compliance, financial accuracy, and alignment with strategic terms
• Lead contract and purchase order negotiations, managing sales administration tasks in Salesforce and conducting risk reviews to streamline the end-to-end sales process
• Manage the transition of contracts to project management, ensuring the release of bid bonds and providing product training to internal teams and customers to enhance sales efficiency
• Ensure compliance with applicable external and internal regulations, procedures, and guidelines

About you

• Degree in Engineering or a related discipline with sales and marketing experience
• Minimum 10 years of experience in sales or business development within the energy, electrical, power, or related industries, preferably with knowledge of primary equipment such as transformers
• Strong understanding of the Singapore market, with an established customer network and proven ability to develop long-term customer relationships
• Proven track record of achieving sales targets and developing successful sales plans within a competitive environment
• Proficient in analyzing market trends, customer feedback, and performance metrics to inform decision making and strategy adjustments
• Strong understanding of energy products, systems, and market dynamics, with the ability to communicate technical concepts effectively and proficiency in Salesforce application
• Excellent verbal and written communication skills in English and Chinese, with the ability to build relationships, conduct effective presentations, and collaborate with diverse stakeholders

Benefits

• Employer-sponsored medical plan (inc. dental care)
• Central Provident Fund (CPF)
• Group Term Life insurance, Group Personal Accident insurance, Group Business Travel insurance
• Hospitalization Insurance
• Leave programs (Annual leave, medical leave, Hospitalization leave, Exam leave etc.)