Area Sales Representative

Full Job Description

Contract: Full time, Permanent position

Working Pattern: 7:30am – 6:00 pm (Monday – Friday)

Salary Range: £30,000 – £35,000 Plus Commission

Role Purpose

The Area Sales Representative is responsible for growing sales and market share within an assigned geographical territory. You will win new business, build long-term customer relationships and represent the company as the face of the brand in your area, ensuring targets are met or exceeded.

Key Responsibilities

Sales and business development

• Achieve and exceed monthly, quarterly and annual sales targets within your territory
• Identify, qualify and pursue new business opportunities through prospecting, networking and cold outreach
• Prepare and deliver persuasive product presentations, quotations and proposals

Account management

• Maintain and grow relationships with existing customers through regular visits, calls and follow-ups
• Understand customer needs and recommend suitable products or solutions
• Resolve queries and complaints promptly, working with internal teams where needed
• Identify upselling and cross-selling opportunities

Territory planning and market insight

• Plan and manage a structured visit schedule to make the best use of time and travel
• Monitor competitor activity, pricing and market trends, and feed back insights to management
• Analyse territory performance and develop plans to close gaps and capture opportunities

Reporting and administration

• Keep accurate and up-to-date records of customer activity, pipeline and forecasts
• Submit sales reports, forecasts and expenses on time
• Attend team meetings, training sessions, trade shows and events as required

Person Specification

Essential

• Proven track record in a field sales or business development role
• Excellent communication, negotiation and relationship-building skills
• Self-motivated, target-driven and able to work independently
• Strong organisational and time-management skills
• Confident using Microsoft Office
• Full UK driving licence and willingness to travel within the territory

Desirable

• Experience in the Plant Hire Sector
• Existing customer contacts or knowledge of the local market

Measures of Success

• Sales revenue against target
• New accounts opened
• Customer retention and account growth
• Pipeline value and conversion rates
• Call and visit activity levels
• Quality and timeliness of reporting

A bit about Ridgway

At Ridgway rentals we pride ourselves on being a family-owned & family-run company with years of experience in the Plant hire sector. We run a vast range of machinery to cater to the needs of; Housebuilders, Civil engineers, Demolition works, Water treatment, Waste management & Agriculture. We take pride in providing an excellent level of service both efficiently & safely. Every member of our team forms an essential cog in an intricate machine and any successful applicant would need to be enthusiastic, a team-player & ready to muck in to any task that suit their skills with no two days ever likely to be exactly the same.