Area Sales Supervisor

Mohamed Hilal Group is a diversified group with a portfolio spanning luxury fragrances, beauty, retail, hospitality, and lifestyle concepts. The group is committed to delivering exceptional customer experiences through quality products, distinctive brands, and operational excellence.

Job Purpose

The Area Supervisor – Retail will oversee the day-to-day operations and performance of multiple retail stores across Oman, ensuring sales targets are achieved, brand standards are maintained, and customers receive an exceptional shopping experience. The role involves supervising store teams, monitoring KPIs, driving sales growth, and ensuring operational compliance across the assigned stores.

Key Responsibilities

1. Retail Operations & Store Management

• Supervise the daily operations of multiple retail outlets across Oman.
• Ensure all stores adhere to company policies, operational procedures, visual merchandising guidelines, and brand standards.
• Conduct regular store visits and operational audits to ensure consistency and compliance.
• Monitor store cleanliness, product presentation, stock availability, and overall store readiness.
• Ensure compliance with company procedures, local regulations, and retail operational standards.

2. Sales Performance & Business Growth

• Monitor daily, weekly, and monthly sales performance against targets.
• Analyse key retail KPIs, including sales conversion, average transaction value, units per transaction, and sales per square foot, where applicable.
• Identify opportunities to improve store productivity and drive revenue growth.
• Implement sales action plans and promotional initiatives to achieve business objectives.
• Prepare regular performance reports and recommend corrective actions for underperforming stores.

3. Team Supervision & Development

• Supervise, coach, and motivate Store Managers and retail sales teams to achieve business targets.
• Monitor staff productivity, attendance, punctuality, grooming, and adherence to company policies.
• Identify training needs and support the development of product knowledge, selling techniques, and customer service skills.
• Support recruitment, onboarding, and manpower planning in coordination with the relevant departments.
• Assist in performance evaluations and provide constructive feedback to store teams.

4. Customer Experience & Brand Standards

• Ensure a consistently high standard of customer service across all assigned stores.
• Promote a customer-centric culture and ensure teams are knowledgeable about products, especially fragrances and luxury retail offerings.
• Address customer complaints and resolve service issues promptly and professionally.
• Ensure teams deliver a premium and personalised shopping experience aligned with the group's brand positioning.

5. Inventory & Stock Control

• Monitor stock availability, replenishment, stock transfers, and product allocation across stores.
• Coordinate with warehouse and supply chain teams to maintain appropriate stock levels.
• Ensure compliance with inventory procedures, stock counts, and loss-prevention measures.
• Investigate stock discrepancies and take appropriate corrective action.
• Monitor slow-moving products and support initiatives to improve stock rotation.

6. Reporting & Cross-Functional Coordination

• Prepare and submit regular store performance, sales, staffing, and operational reports.
• Coordinate with Retail Operations, HR, Finance, Marketing, and Supply Chain teams to support business requirements.
• Support new store openings, product launches, promotional campaigns, and retail initiatives.
• Communicate operational updates and business priorities effectively to store teams and management.

Qualifications & Experience

• Bachelor's degree or diploma in Business Administration, Retail Management, or a related field is preferred.
• Minimum 4–6 years of experience in retail operations , preferably within multi-store retail environments.
• At least 2 years of experience supervising multiple stores or leading retail teams.
• Experience in perfumes, fragrances, beauty, cosmetics, or luxury retail is highly desirable.
• Proven track record of achieving sales targets and improving store performance.
• Experience working with retail KPIs, inventory management, and sales reporting.
• Previous experience in the Oman or wider GCC retail market is an advantage.

Skills & Competencies

• Strong leadership, team supervision, and coaching skills.
• Excellent commercial awareness and sales-driven mindset.
• Good analytical skills with the ability to interpret retail performance data.
• Strong communication, interpersonal, and problem-solving abilities.
• Customer-focused approach with an understanding of luxury retail service standards.
• Good organisational skills and the ability to manage multiple outlets simultaneously.
• Proficiency in MS Office and retail POS or ERP systems.
• Willingness to travel regularly between assigned stores across Oman.
• Valid Oman driving licence is preferred, where applicable.

Key Performance Indicators (KPIs)

• Achievement of sales and profitability targets.
• Improvement in store-level retail KPIs and overall productivity.
• Customer satisfaction and service quality.
• Compliance with operational and visual merchandising standards.
• Inventory accuracy and reduction of stock losses.
• Staff productivity, training, and retention.
• Timely and accurate submission of reports.