Area Visual Merchandiser

1

VM Portfolio & Calendar

• Roll out defined standard VM guidelines across all stores.
• Coordinate with retail team to ensure implementation of VM guidelines at all stores.
• Coordinate with vendor for proper implementation & ensure execution.
• Roll out VM guideline docket for each VM initiatives/ campaign of the region.
• Share all seasonal and promotional VM calendar.
• Monitor and ensure all executions are within deadline.
• Ensure all seasonal and promotional elements are kept in a product launch window for proper display.
• Coordinate with HO VM and regional team to have proper update on new VM calendar and SOPs.
• Regular store visit to ensure consistent standard of VM.
• Constantly review performance of the portfolio across all stores and identify gaps.

2

Planogram Management

• Coordinate with HO VM & retail team for execution of all planograms in stores.
• Document the implementation of the planograms with reference pictures on weekly and monthly basis.
• Coordinate and share regular feedback with HO VM team regarding regional store VM.

3

Other Operations

• Coordinate with vendor, HO VM team and retail team to ensure effective execution.
• Document photos of VM executions for region.
• Collect feedback from retail operations team on the effectiveness of VM implementations for the region.
• Analyse store sales data to derive VM effectiveness.
• Monitor the efficiency of VM Concepts.
• Coordinate with vendors to meet implementation deadlines.
• Training and staff alignment-adherence to training calander and coverage.
• NSO- New Stores/ Relaunch/ Factory Outlet/Trade Show / Trade Fairs/ Marketing Event/ MBO / LFS

Person Specifications:

Education

• Graduation/Post Graduation (NIFT and similar institutes preferred)

Years of Experience

• 3 - 5 years relevant experience in Product Management / Buying & Merchandising

Specialized Knowledge

• Knowledge of design software- Corel draw, Photoshop, Illustrator, Auto CAD etc.
• proficiency in MS Office.
• Visual Merchandising basics viz. folds, space management, etc.

Behavioral Skills

• Learning Agility,
• Interpersonal Effectiveness,
• data mining,
• Communication Effectiveness,
• team work, Result orientation,