Art Director

About the role

You will own how KYDRA looks. Every shoot begins with your direction and ends with your selects, and you will set the visual standard the rest of the brand works to, across product photography, social, campaigns and the website. You will work directly with both founders, in a team small enough that decisions get made in the room.

Key responsibilities

• Define and maintain KYDRA's visual identity across all channels
• Turn brand guidelines into a clear, practical shot list for every shoot
• Art-direct on set: styling, composition, framing, and the call on whether a shot works
• Select final images and give direction on the edit
• Plan the shoot calendar with the team, and liaise on dates, models, locations and which products are ready
• Review what we publish each month and keep the standard sharp
• Brief and work alongside photographers and freelancers

About you

• 3+ years art directing for consumer brands, in-house or agency
• A portfolio that shows a brand you shaped visually, not only individual images
• The ability to take a written brand guideline and produce a shoot plan from it
• Confidence directing lean, fast shoots as well as full campaign days
• A strong eye for styling, colour and composition, and the words to explain your choices
• Based in Singapore and able to be on set
• Fashion, activewear, beauty or lifestyle experience (nice to have)
• Comfort directing video as well as stills (nice to have)
• Experience working directly with founders in a small team (nice to have)

About us

KYDRA is a Singapore activewear brand. We design our own range, manufacture it ourselves and sell direct to our customers online. We have been building since 2018 and we are still small enough that the work you do is visible on the brand within the week.