Art Director

Role Purpose

Shape and maintain the brand's visual direction and creative output — translating creative briefs, campaign strategies, and brand objectives into strong visual concepts, and guiding the creative team from ideation through execution.

Key Responsibilities

Creative Direction & Concept Development

• Develop visual concepts and creative direction for campaigns, launches, activations, social, digital, retail, and brand communications
• Translate briefs into visual narratives, moodboards, key visuals, and design systems
• Develop campaign look and feel — typography, colour, composition, photography, illustration, motion
• Present concepts and articulate the thinking behind creative decisions

Art Direction

• Lead visual execution from concept to final delivery
• Art direct photoshoots, video shoots, product shoots, and other productions
• Define visual references, styling, lighting, composition, props, talent direction, and shot requirements
• Work with photographers, videographers, stylists, illustrators, animators, and production houses
• Review and refine outputs during production and post-production

Creative Team Leadership

• Direct and give feedback to Designers, Senior Designers, and Motion Designers
• Guide the team toward concept development, not just brief execution
• Maintain craft standards across all creative output
• Mentor junior team members on design thinking and execution
• Manage creative workload with the Creative Lead/Director

Brand & Design Governance

• Maintain brand consistency across touchpoints while evolving the visual identity
• Ensure executions follow brand guidelines and visual systems
• Identify opportunities to expand the brand's visual language
• Build campaign guidelines, visual toolkits, templates, and design systems
• Review creative work before final approval

Campaign Execution

• Oversee adaptation of master campaign assets across formats and channels
• Ensure creative consistency across social, digital, CRM, app, website, OOH, retail, POSM, packaging, and events
• Balance creative ambition against timelines, budgets, and technical constraints

Cross-Functional Collaboration

• Partner with Marketing, Brand, Content, Social, CRM, Product, and Retail
• Participate in campaign brainstorming and brief discussions
• Challenge briefs constructively to strengthen creative ideas
• Translate stakeholder feedback into clear creative direction for the team

Production & Quality Control

• Review artwork, layouts, photography, video, and motion graphics before release
• Coordinate with external agencies, freelancers, printers, and vendors
• Ensure final output meets creative, technical, and brand standards across formats

KPIs

• Quality/originality of creative concepts
• Consistency of brand visual identity
• Quality of final campaign executions
• Effectiveness of brief-to-solution translation
• Creative team quality and development
• Campaign delivery against timelines
• Reduction in unnecessary revisions
• Stakeholder confidence in creative output
• Ability to build recognisable, scalable visual systems

Requirements

• Bachelor's degree or equivalent experience in Graphic Design, Visual Communication, Advertising, or Art Direction
• 5+ years in a creative agency, design studio, production environment, or in-house creative team
• Strong portfolio demonstrating campaign thinking, branding, art direction, and visual execution
• Strong grasp of typography, layout, composition, colour, photography, and visual storytelling
• Experience developing key visuals and integrated campaign systems
• Experience directing photoshoots and/or video productions
• Strong Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Motion design, Figma, 3D, or AI creative tools — advantage
• Strong presentation and stakeholder communication skills
• Core competencies: conceptual thinking, art direction, visual storytelling, design craft, brand understanding, creative problem-solving, leadership/mentoring, stakeholder management, production knowledge, attention to detail, cultural/creative awareness