Art Director

• Set the visual direction for each brand: premium and restrained for SO, bold and mass-market for FAM
• Turn briefs from the Brand Marketing Managers into campaign concepts and KVs, working with the Copywriter
• Lead, hire and develop designers, motion designers and video editors; set workflows and turnaround SLAs
• Manage the creative request queue across brand, acquisition, CRM and product so work is prioritized and delivered on time
• Produce and approve campaign KVs, video and motion, performance ad variants, lobby and promo banners, and print, OOH and event artwork
• Build and maintain design systems, templates and asset libraries for both brands
• Art-direct photo and video shoots; manage freelancers and production houses
• Hand over print-ready and build-ready files to the Production Manager and media vendors
• Make sure all visuals meet brand guidelines, PAGCOR advertising rules and responsible gaming requirements

Requirements

• 8+ years in design or advertising, with 3+ as an Art Director or design lead
• A portfolio covering both premium and mass-market brand work, plus performance and digital creative
• Agency, online gaming, e-commerce or app experience preferred
• Expert in Adobe Creative Suite and Figma; comfortable with motion tools and AI-assisted production
• Experience art-directing shoots and large-format OOH
• Can explain creative decisions to non-creatives and take commercial feedback

Success in the first 12 months

• Turnaround SLAs set and met for standard requests
• Templates and asset libraries live for both brands
• Measurable lift in tested ad and banner performance
• Design team fully staffed with defined roles