Asia Assistant Marketing Manager

该职位来源于猎聘 Collectors is the leading creator of innovative technology that provides value-added services for collectors worldwide. We grade, authenticate, vault, and sell millions of record-setting collectibles, all while modernizing and digitalizing the process to further our mission of helping collectors pursue their passions. We're always on the lookout for talented people to join our growing team. Our services span collectible coins, trading cards, Funko Pops!, video games, event tickets, autographs, and memorabilia. Our subsidiaries include PSA, PCGS, SGC, and Card Ladder. Since our founding in 1986, we have graded and authenticated millions of items. We employ more than 1,900 people across our headquarters in Santa Ana and offices in Jersey City, Tokyo, Shanghai, Hong Kong, Toronto, Guadalajara, Dallas, and Paris. Collectors集团是全球高价值收藏品第三方认证和评级服务的产业整合者和市场优秀品牌，创立于1986年。旗下的子公司品牌包括 Professional Sports Authenticators（PSA）、Professional Coin Grading Services（PCGS）、Goldin Auction、WATA、Collectors Vault、Card Ladder等，旗下服务板块包括Certified Coin Exchange（CCE）、Collectors Corner、Set Registry、Collectors和Long Beach Expo Collectibles Trade Show（长滩博览会收藏品交易展）。主营业务为收藏品钱币、交易卡、活动票据、亲笔签名以及纪念品的认证并评级，创新业务涵盖拍卖、展会、仓储、托管、数据服务等各大领域。集团总部位于加州，在美国纽约、华盛顿、新泽西，以及中国上海、中国香港、法国巴黎、日本东京等地均设有分支机构，为全球收藏者提供服务。Collectors China 成立于2013年，是拥有钱币评级、集换式交易卡评级、拍卖机构、文化合作等多元化商业模式的在华总部机构。 Job Description:

• MKT Planning. Collaborate with Asia marketing head to contribute integrated yearly marketing planning.  Asia Brand Site Management a) Responsible for Asia brand site content update and management b) Work with sales team and US P&T team to upgrade brand site structure based on market requirements

 Social Media Operation Management a) Work with designers and sales team to define the comprehensive social media content plan according to Asia marketing strategy and ensure good execution and operation b) Content creation, publishing and daily engagement monitoring for 5 social platforms (Instagram/Facebook/Twitter/Line/X) c) Improve the usability, design, content, and conversion of brand social media  Special label project management a) Based on market needs arrange yearly special label plan b) Prepare brief of special label and share relative visual elements for designer reference c) Act as communication bridge of designer and sales team to finalize label design d) Work with sales team to prepare social content for special label launch (such as warm up post, launch post, promotion post, etc.)

Requirements  Event Support a) Change business development to sales b) Based on events’ need to prepare social content and offline support assets like show book advertising, roll up banner, poster, leaflet, submission and engagement gifts  MKT Insight & Innovation. Evaluating customer research, market conditions and competitor data to provide valuable marketing insight and marketing innovation trends to the brand.  Budget Control. Work with Asia marketing head to draft yearly budget plan and responsibility for budgetary control of all marketing channels. Basic requirements:

 Bachelor's degree or higher in business, marketing, advertising, public relations or related fields

 At least 3 years of working experience in brand project management and content marketing  Proficiency in Microsoft Office Software

Communication Skills Mandarin, Cantonese, English 职位描述：

• 市场规划。协同亚洲区市场负责人，参与制定整合式年度市场营销计划。
• 亚洲区品牌官网管理 a) 负责亚洲区品牌官网的内容更新与日常维护 b) 配合销售团队及美国产品技术团队，根据市场需求优化品牌官网结构
• 社交媒体运营管理 a) 联合设计师与销售团队，依据亚洲区市场策略制定完整社媒内容计划，并确保高效执行与运营 b) 负责5大社交平台的内容创作、发布及日常互动数据监控 （Instagram/Facebook/Twitter/Line/X） c) 提升品牌社媒的用户体验、视觉设计、内容质量及转化效果
• 品牌特殊标签项目管理 a) 根据市场需求制定年度特殊标签规划 b) 撰写特殊标签设计需求简报，提供相关视觉素材供设计师参考 c) 作为设计师与销售团队之间的沟通桥梁，推进标签设计定稿 d) 配合销售团队为特殊标签上线筹备社媒内容（预热帖、上线帖、推广帖等）
• 活动支持 a) 将商务拓展转化为销售结果 b) 根据活动需求准备社媒内容及线下物料，包括展会刊例广告、易拉宝、海报、宣传单页、投稿素材及互动礼品等
• 市场洞察与创新 分析用户调研、市场状况及竞品数据，为品牌提供有价值的市场洞察与营销创新趋势。
• 预算管控 协同亚洲区市场负责人制定年度预算方案，并负责全营销渠道的预算执行与管控。 基本要求：
• 本科及以上学历，市场营销、广告、公关、商务管理等相关专业
• 至少 3 年品牌项目管理及内容营销相关工作经验
• 熟练使用微软 Office 办公软件 语言能力： 普通话、粤语、英语 As part of our interview process, we request that candidates have their cameras on during video interviews. This helps foster meaningful conversation and allows us to create an experience that closely resembles our standard working environment. Certain interview steps may take place by phone. For remote roles, and at our discretion, candidates may be asked to participate in an on-site interview as part of the final stages of the process. We understand there may be occasional circumstances requiring accommodation and are happy to discuss them as needed. Your recruiter will be able to clarify expectations and answer any questions you have. 在我们的面试过程中，我们要求候选人在视频面试时打开摄像头。这有助于促进有意义的对话，并让我们营造一个与标准工作环境非常相似的面试体验。某些面试环节可能会通过电话进行。对于远程职位，根据我们的判断，候选人可能会被要求在面试的最后阶段参加现场面试。 我们理解，可能偶尔会有需要特殊安排的情况，我们很乐意就此进行讨论。你的招聘人员将能够阐明期望，并回答你的任何问题。