ASM- Chandigarh

Position: Area Sales Manager

Location: Chandigarh

The ASM grows consumer business aggressively and profitably, in General Trade for the designated area in the relevant aspect of distribution sales and SKU / category management. The ASM is responsible for leading and delivering business growth within the assigned region by effectively managing the distributor network, retail coverage, and team of sellers. The role ensures achievement of primary and secondary sales targets, optimizes trade presence, and drives distributor . The ASM plays a key role in translating sales strategy into actionable plans and acts as a mentor to frontline sales officers.

Achieve the monthly / annual targets of sales Distribution , Merchandising , Sales Budget , Receivables and New Product targets.Implement corrective measures .

Responsible for channel partner management and Stock analysis & market Serivice

Responsible for Top ARC Management and Sales Growth

Sales Target allotment & execution within team members by breaking down yearly tagets into quaterly / monthly / weekly / daily

SFA tracking on daily basis and track perfomances as per company goals of Team

Education: Bachelor's degree in any field (MBA preferred).

Graduation is mandatory; MBA (Sales/Marketing) preferred.
6-8 years of sales experience in FMCG/consumer goods in frontline or territory roles.
Experience in distributor management and secondary sales tracking.
Strong understanding of the specific geographic region and its marketconditions
Fluent in local language and working proficiency in English.
Proficient with MS Office tools and SFA platforms

Must Have

Strong understanding of the specific geographic region and its marketconditions

Graduation is mandatory;

6-8 years of sales experience in FMCG/consumer goods