ASM - General trade

ROLE PURPOSE

Build and drive the General Trade and offline business for the assigned brand portfolio across Tamilnadu / Jaipur. Appoint and manage distributors, expand retail reach, ensure availability and visibility, and deliver the region's primary and secondary sales targets.

KEY RESPONSIBILITIES

• Deliver primary and secondary sales targets for Andhra Pradesh & Telangana or Jaipur Rajasthan across the assigned product categories.
• Appoint, develop and manage distributors / channel partners; ensure healthy ROI and timely payments.
• Expand numeric and weighted distribution add counters, drive range-selling and in-store visibility.
• Plan and execute beat plans, joint working with the brand team, and retailer engagement programmes.
• Implement pricing, schemes and promotions correctly; control market hygiene and prevent cross-territory leakage.
• Track competition, pricing and shelf share; feed market intelligence back to the Business Head.
• Manage distributor stock, claims and credit exposure within company policy.
• Own the territory's monthly and quarterly sales plan, by distributor and town.
• Ensure distributor claims are settled on time and distributor ROI stays healthy.
• Drive new-product introductions (NPI), shelf presence, planograms and POS visibility.

KEY PERFORMANCE INDICATORS

• Primary and secondary sales vs. target
• Numeric / weighted distribution and new-outlet additions
• Range selling lines per outlet and NPI off-take
• Distributor ROI, claim settlement and stock-cover health

EDUCATIONAL QUALIFICATIONS

• Graduate in any discipline; MBA / PGDM (Marketing) preferred.

WORK EXPERIENCE

• 8+ years in General Trade / distribution sales in Consumer Electronics, Appliances or FMCG, with direct Andhra Pradesh & Telangana market experience.
• Proven distributor handling, channel expansion and field-team management.

SKILLS & COMPETENCIES

• Strong distributor and retailer relationships in the territory.
• Negotiation, market execution and on-ground problem-solving.
• Comfortable with smartphones and field-reporting / DMS apps; basic working knowledge of MS Office.
• People management of a field team; understanding of distributor ROI and working capital.
• Professional fluency in English plus Telugu for effective market and team communication.