ASO Strategy Product Manager

About Gate

Founded in 2013, Gate is one of the world's earliest and most trusted cryptocurrency exchanges, serving over 53 million users globally. Ranked among the top three exchanges worldwide, Gate supports spot, futures, and margin trading alongside wealth management products across 4,600+ cryptocurrencies. With thousands of employees across key global markets — most working fully remotely — Gate is building the financial infrastructure of the next era of the internet. We hire people who move fast, think independently, and want real ownership of their work.

Why this role

App store visibility is one of the highest-leverage acquisition channels a crypto exchange can own — and it compounds. Gate's iOS and Android presence needs a dedicated owner who understands how store algorithms work, how to move rankings, and how to turn store page visits into installs. You'll build the ASO function with full ownership over strategy, keyword architecture, creative iteration, and competitive positioning. In 12 months, you'll have driven measurable lifts in organic visibility and conversion, and built the measurement infrastructure that keeps improving it.

What you'll do

• Own ASO strategy end-to-end across iOS and Android: keyword architecture, metadata optimisation, creative asset iteration, and store page conversion — with ranking and install metrics as your scoreboard
• Run keyword research as a continuous discipline — identifying high-intent, high-volume opportunities, mapping them to metadata, and tracking position movement across markets and languages
• Build and maintain the ASO performance reporting layer: rankings, conversion rates, review signals, and algorithm change detection, translated into decisions the broader growth team can act on
• Work directly with marketing and product to align ASO strategy with campaign timing, feature launches, and localisation priorities across Gate's global markets
• Run competitive analysis on a cadence — tracking how rival exchanges position in store, where they're winning, and where Gate has room to move

What you'll bring

Non-negotiables

• Has owned ASO end-to-end for a high-traffic app on both iOS and Android — can point to specific ranking improvements and conversion lifts they drove, not just participated in
• Deep understanding of how App Store and Google Play algorithms work — has navigated algorithm updates, knows what signals matter, and has adapted strategy in real time when rankings shifted unexpectedly
• Strong data analysis instinct: pulls store performance data, identifies what's moving and why, and converts findings into prioritised actions rather than descriptive reports
• Has done multilingual or multi-market ASO — keyword strategy that works across languages and regional store dynamics, not just one locale

Bonus

• Background in crypto, fintech, or other regulated app categories where store policy constraints add a layer of complexity
• Experience with ASO tooling at depth (Sensor Tower, AppFollow, MobileAction, or equivalent) and has built custom reporting on top of raw data