Assistant Brand Manager

Purpose of the role

To develop, establish and maintain marketing strategies as well as effectively leads and manages initiatives related to the sales and marketing activities of assigned brand and products aligning to brand strategy and oversees all aspects of the brand and seeks to ensure its future success.

Key Responsibilities

• Perform the brand guardian role of brand identity, branding image, brand concept and proposition is well communicated to concern parties and all are well aligned and consistency.

• Be accountable to manage and develop the brand assigned to support brand vision and growth plans according to corporate growth strategy.

• Works closely with Brand Manager or Category Marketing Manager to set brand strategies and brand plans, proactively identifying growth opportunities for brands’ growth.

• Creates brand awareness through various marketing activities/ communication strategy/ digital marketing/events, sponsorships, and sales promotion to enhance customer’s preference toward brand to ensure the result achievement as plan.

• In-depth understanding consumer insight and journey to satisfy needs and establish brand love, exploring unmet needs for new product development to grow sales and market share.

• Delivers excellent operation execution in a complex, cross functional environment that contributes to brand/category and corporate growth strategy.

• Creates campaigns align to brand objective and strategy, implements new market segment opportunities and leads the company through new product launches.

• Conducts assessments of market and competitive activities in order to develop competitiveness strategy Manages product’s portfolio to achieve top line sales and margin.

• Conducts consumer research and other research necessary for brand management and category management.

• Manages and controls activities based on the set strategic priorities, Action Plan, and Implementation plan approved. Manage the operation with agency on work assignments and monitoring the implementation of advertising and public relations activities in order to ensure that such activities are effectively implemented and meet the set objectives.

• Efficiently manages A&P budget allocation to ensure the brand contribution is achieved as budget.Education Background

  Education

  ·         A degree in Degree or tertiary education preferably in Marketing, Business Administration or Economics.  Master’s degree a plus

  Experiences

  • Strong analytical skills and be able to look at issues from different perspectives.
  • Strong communication and interpersonal skills.
  • Be energetic, a proven achiever with strong persuasive skills to drive & influence the strategic category agenda.
  • Good team player.
  • Possess a strong command of English and have a good grasp of Microsoft Office.

  Major Skills/Competencies Requirements

  • At least 3 years FMCG experience in brand management.