Assistant Brand Manager

Responsibilities

• Concept Creation & Brand Development
• Lead the conceptual development of new hospitality offerings F&B concepts, entertainment spaces, resort experiences, themed activations from the initial idea through to a fully articulated brand world
• Develop concept narratives, positioning territories, naming directions, and experience principles that translate a property's DNA into something guests can feel
• Collaborate directly with the Senior Brand Manager on portfolio-level brand strategy, ensuring each concept sits coherently within the wider brand architecture
• Contribute to the ongoing development of a new ultra-luxury brand, SUNRISE Resorts & Cruises' ultra-luxury brand, and its property-level expressions
• Creative Operations & Team Workflow
• Own the briefing process translate strategy and approved concepts into clear, inspiring creative briefs for the in-house design team
• Manage the day-to-day workflow of the creative team, ensuring output is on-brief, on-brand, and delivered to deadline
• Act as the strategic quality gate for all creative output reviewing design work against brand positioning before it moves forward
• Lead or support production oversight for campaign shoots, ensuring creative direction, brand consistency, and on-ground execution align
• Coordinate with cross-functional teams digital, cluster marketing, operations to ensure brand is correctly represented across touchpoints

Desired Candidate Profile

• Education: Bachelor Degree in Marketing or any other relevant field
• Experience: 4 6 years 4-6 years of experience in brand strategy, preferably at a branding or creative agency
• A strong conceptual brain you're known for ideas that go beyond the obvious and briefs that inspire rather than constrain
• Comfort operating at the intersection of strategy and execution you can write a positioning document and then brief a designer on what it should look like
• An understanding of brand architecture and how portfolio brands relate to one another
• Clear, confident communicator written and verbal who can present ideas to senior stakeholders and bring a creative team along with equal ease
• A genuine interest in hospitality, place-making, or experience design
• The ability to manage multiple projects across different brand tiers without losing the thread of any of them

Most in-house brand roles ask you to maintain. This one asks you to build. The portfolio is actively growing, the new ultra-luxury brand is early-stage and genuinely ambitious, and the function itself is being structured from scratch which means the person in this role will have a meaningful hand in shaping how brand works at SUNRISE for years to come. You'll work closely with one senior stakeholder rather than navigating layers of approval. Concepts you develop will see the light of day. And you'll do it across a portfolio varied enough to keep the work interesting from a luxury Red Sea retreat to a beach club in Sharm, a cruise line, and everything in between