Assistant Brand Manager

About the Role

We are looking for a commercially minded and well-organised Assistant Brand Manager to support the Brand Team in managing product ordering, demand forecasting, sales coordination and daily brand operations across Greater China.

Based in Hong Kong, the role will work closely with the Hong Kong Sales Team and local brand representatives in Taiwan and Mainland China. You will consolidate sales orders, forecasts and market insights across the region, support purchasing and inventory planning, and coordinate trade marketing activities with the Hong Kong Sales Team.

The role will cover a diverse product portfolio including trading card games, anime-related merchandise, character goods and accessories. A strong understanding of anime, manga, gaming and related pop culture will be important in identifying relevant IP trends, consumer preferences and product opportunities across different markets.

Responsibilities

• Support the Brand Team in product ordering, demand forecasting, inventory planning and daily brand operations across Greater China.
• Collect and consolidate sales orders, forecasts, inventory information and market feedback from Hong Kong, Taiwan and Mainland China.
• Work closely with the Hong Kong Sales Team on sales planning, product launches and trade marketing activities, including promotions, retail initiatives and market feedback.
• Coordinate with local brand representatives in Taiwan and Mainland China to ensure accurate and timely submission of sales, ordering and market information.
• Monitor TCG, anime-related merchandise, character goods and accessories, and assess IP trends, consumer preferences and commercial potential across different markets.
• Maintain product data, order trackers, launch schedules and sales reports, and support ad hoc duties and other brand-related projects as required.

Requirements

• Degree holder in Business Administration, Marketing, Supply Chain Management or a related discipline.
• Relevant experience in brand management, product planning, merchandising, sales operations, purchasing or related commercial functions.
• Strong numerical and analytical skills, with proficiency in Microsoft Excel or Google Sheets and the ability to work with sales, inventory and forecasting data.
• Strong knowledge of anime, manga, gaming and related pop culture, with good awareness of popular IPs, fan communities and consumer trends across Greater China.
• Good communication and coordination skills, with the ability to work effectively with sales teams and regional colleagues; practical knowledge of AI tools for research, analysis and daily work is preferred.
• Detail-minded, organised and proactive, with good command of Cantonese, English and Mandarin.