Assistant Brand Manager

Job Description Assistant Brand Manager

Role Summary

The Assistant Manager – Brand Manager will support the planning and execution of brand marketing initiatives to enhance brand awareness, patient engagement, and business growth. The role involves collaborating with cross-functional teams, agencies, vendors, and influencers to ensure timely execution of integrated marketing campaigns.

Key Responsibilities

• Support the day-to-day management of the assigned brand portfolio.
• Execute marketing campaigns across digital and offline channels within defined timelines.
• Coordinate with internal teams including Creative, Content, Performance Marketing, Social Media, and CRM to deliver marketing initiatives.
• Manage day-to-day coordination with agencies, vendors, and partners for brand, clinic, and product marketing activities.
• Conduct consumer and patient research to gather insights on customer needs, brand perception, and satisfaction.
• Monitor competitor activities, market trends, and industry best practices to identify growth opportunities.
• Support brand activation initiatives, product launches, and promotional campaigns.
• Manage influencer collaborations, including identification, negotiations, deliverables, contracts, and campaign execution.
• Track campaign performance, prepare reports, and recommend improvements based on marketing analytics.
• Ensure brand consistency across all communication and marketing touchpoints.

Qualifications & Skills

• Masters in advertising / media
  1–2 years of experience in Brand Management, Marketing, or Consumer Marketing.
• Strong understanding of digital and offline marketing.
• Excellent project management, communication, negotiation, and stakeholder management skills.
• Analytical mindset with proficiency in campaign tracking and reporting.