Assistant Brand Manager

Key Responsibilities

• Support the development and execution of Brand Plans and Marketing Plans based on market, competitor, and consumer insights.
• Plan and execute IMC campaigns , ensuring effective management of timelines, budgets, and performance.
• Support NPD projects from concept development and product positioning to launch and post-launch evaluation.
• Monitor key business and brand KPIs , including Sales, Market Share, Brand Health, and Penetration.
• Collaborate with Sales, Trade Marketing, Supply Chain, Finance, R&D , and external agencies to ensure smooth project execution.

Requirements

• Bachelor’s degree in Marketing, Business Administration , or related fields.
• Minimum 02 years of experience in ABM, Brand Executive, or similar positions.
• Experience in FMCG , preferably Beverage .
• Strong knowledge of Brand Management, Marketing Planning, Campaign Execution, NPD, and Market Research .
• Strong analytical, project management, and cross-functional collaboration skills.
• Proficient in Microsoft Office, especially Excel and PowerPoint .
• Good English communication skills , with the ability to work with international partners and documents.